The Global Market for Blister and Other High Visibility Packaging is Forecast to Reach US$54.2 Billion by 2024

Ever-Present Importance of Packaging in Reinforcing Brand Identity & Enhancing Product Visibility to Drive Growth in the Global Blister and Other High Visibility Packaging Market, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Blister and Other High Visibility Packaging market. The global market for Blister and Other High Visibility Packaging is forecast to reach US$54.2 billion by 2024, driven by the growing importance of packaging in reinforcing brand identity and enhancing product visibility against the backdrop of rising consumerist economies worldwide.

Branding and packaging in the globalized market is taking on new significance and importance. The increasingly complex, overcrowded and competitive market is exerting pressure on manufacturers to innovatively improve product appeal and visibility in order to enhance the chances of making a sale. Packaging of a product has become as important as the product itself, given the fact that product packaging takes over the role of marketing communications that help influence consumers purchase decision. The many benefits of product packaging include provides functional protection to the product/package contents; enables personalization of the product and facilitates differentiation from competitor products; attracts customers and creates interest in the product; provides important information about the product i.e. ingredients, instructions for use, size, quantity, features, benefits etc.; reinforces branding and logo and helps create brand awareness; provides tamper-proof safety and security to the product; enhances perceived value of the product. In addition, product packaging also plays an instrumental role in creating mindshare for brands among consumers. As a marketing tool, attractive packaging in varied colors has the potential to influence consumer purchase habits.

The rise of consumerism in developing countries which encourages acquisition of consumer goods in large numbers and volume ranks as a key indirect driver of the growth in the market. In addition to broad macroeconomic factors such as growing population, rapid urbanization, growing employment, rising incomes, and improving disposable income, consumerism is also driven by government policy led incentives, and retail advertising campaigns designed to encourage increased consumption of goods. The food and beverage industry ranks as one of the major end-use markets supported by growing consumer demand for processed foods especially frozen foods. Benefits of blister and other high visibility packaging for food products include higher ability to retain freshness of foods while simultaneously enabling full visibility of the product; protects against environmental degradation and chemical reactions; superior barrier properties for longer shelf life; tamper resistance, excellent ability to lock in nutrients; easy product handling, disposal, resealability, reclosable and microwavability. 

Other major growth driving trends in the market include growing spending on personal care and cosmetics and the ensuing opening up of opportunities for windowed packaging given its clear visibility benefits in enabling visual communication; growing popularity of skin packaging in numerous applications such as hardware accessories such as drill bits, screws metal components; fashion accessories; automotive components such as transmission and power gasket repair kits, among others; rapidly ageing world population and the growing commercial value in developing senior friendly blister packs; rising popularity of retail ready packaging solutions and the ensuing demand for stock clamshells.     

As stated by the new market research report on Blister and Other High Visibility Packaging the United States represents the largest market worldwide. Asia-Pacific ranks as the fastest growing market with a CAGR of 7.7% over the analysis period led by healthy economic growth, growing employment, consumer incomes and disposable wealth; developing retail infrastructure; growing base of affluent middle class population and increased consumption of small goods; growing population, increase in healthcare burden, growth in per capita healthcare spending and lucrative opportunities for blister packaging in the pharmaceutical industry.          

Major players in the market include Amcor Ltd., Bemis Company, Inc., BILCARE RESEARCH AG, ClearPack Engineering, Inc., Clondalkin Group Holdings B.V., Constantia Flexibles GmbH, Display Pack Inc., Dordan Manufacturing Company, Ecobliss Holding B, Hip Lik Packaging, Innovative Plastics Corporation, Key Packaging Co., Klockner Pentaplast GmbH & Co. KG, Pactiv LLC, Placon Corp., Plastic Ingenuity Inc., Prent Corporation, Ravenshoe Packaging, Rohrer Corporation, Sealed Air Corporation, Sonoco Products Company, Highland Packaging Solutions, Tekni-Plex, Inc., Universal Plastics Corporation and VisiPak, Walter Drake, Inc., among others. 

The research report titled “Blister and Other High Visibility Packaging: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies.  The report provides market estimates and projections for all major geographic markets such as the USA, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America), and Rest of World.

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