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The global market for Sports and Fitness Clothing is projected to reach US$245.9 billion by 2025, driven by the rise of “Athleisure Revolution” supported by the rising numbers of health consciousness people participating in sports and fitness activities without wanting to compromise on fashion and style. Athleisure is defined as the relaxed and comfortable clothing designed for exercise and sports while remaining appropriate for everyday wear and for a wide range of social occasions. Athleisure is apparel’s hottest sector with adoption among pro athletes, Olympians, urban amateur athletes and fitness freaks growing at robust rates. Consumers are swapping formal shoes & clothing for a comfortable sporty alternative marking the beginning of the “sportsluxe” trend. Bringing the trend to a boil are stylish lines of athleisure wear flexibly designed for lunch and shopping dates straight from gyms and sports clubs. Leggings, T-shirts, reversible sports bras, bodysuits yoga pants, cropped capri, compression pants are few of the innovative styles in athleisure wear. In addition to the healthy lifestyle crusade, the market is also poised to benefit from technology innovations aimed at enhancing user comfort and apparel performance and from the evolution of sportswear into a high-street fashion trend with the ability to make a strong style statement. Few of the noteworthy fabric and material innovations in the market include smart nanotechnology based fabrics that trap and suspend moisture and keep the wearer dry and prevent overheating during athletic and fitness activity; compression fabrics that supports muscles during a workout; and ultra-thin insulation that retains body warmth. Read More….