The global market for Tire Cord is projected to reach US$6.5 billion by 2025, sustained by stable opportunities in emerging markets as mature markets saturate in terms of sales potential. Automotive sales in developed and developing markets are on the opposite sides of the wave. Emerging markets will emerge as key revenue generating pockets as global production growth transitions from mature markets to emerging markets, a trend that will only intensify further over the long-term. A large chunk of production growth by 2025 will emerge from China, South Asia, Europe, South America, and Middle East and Africa. Although fraught with volatility, there are opportunities to leverage in the dynamically changing automotive market environment. “Innovation” will become the biggest levers for creating value and for remaining profitable in the changing automobile ecosystem. A strategic blend of product development/innovation, high level of technical knowledge, and robust customer support are vital parameters for success in the evolving future of the automotive value chain. Tire cords are reinforcing materials for tires, designed to help tires retain their shape, strength to support the vehicle weight. They are the unsung heroes of tire safety. Steel cords although widely used and popular for their ability to absorb shock, withstand high stress and stability and safety during driving are now being replaced by lightweight rayon cord, nylon dipped cord, and polyester. Steel cords will however continue to dominate and remain popular given the robust penetration of radial tires which require high tensile strength. Spurred by benefits such as high road stability; low rolling resistance; higher retreadability; longer tire life; and higher resistance to punctures, steel cord is used widely in the production of pneumatic radial tires. Read More…

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