Global Market for Cider is Projected to Reach US$12.9 Billion by 2020
Flavor Innovations to Drive Consumption of Cider,
According to a New Report Update by Global
Industry Analysts, Inc.
GIA launches
comprehensive analysis of industry segments, trends, growth drivers, market
share, market size and demand forecasts on the global Cider market. Global
market for Cider is projected to reach US$12.9 billion by 2020, driven
by innovation in flavors and robust growth in non-traditional markets.
Cider is defined
as a gluten-free alternative to strong alcohol drinks such as beer. Produced
through the fermentation of apple juice or pear juice, cider continues to witness
healthy growth in comparison to other alcoholic beverages. The global cider market
is dominated by mid and premium tier brands. A large portion of demand for
cider comes from brands positioned in the mid-tier of the market. Innovation in
flavors, flavor mixes, and packaging represents a key growth driver in the
cider market. Manufacturer efforts to position cider as a healthier alternative
to other alcoholic spirits are expected to help drive gains in the market.
Other major
factors driving growth in the market include increase in over-ice consumption
of cider, preference for mash-up and hybrid flavors among younger men, innovation
in product packaging and aggressive promotional campaigns and brand building
efforts. Growing demand for natural or organic beverages is expected to
encourage consumption of cider, especially among women. Concern over the use of
synthetic ingredients in ready-to-drink beverages is driving the shift towards
cider consumption. A key noteworthy trend is the "beerification" of
cider. Manufacturers are launching cider in smaller, beer-like or
Champagne-like bottles to position the product on par with wine and beer, in
order to promote consumption of the drink during a wider number of occasions as
opposed to special occasions such as New Year and Christmas.
Consumer tastes
are rapidly changing towards less-bitter, sweeter and easier to drink
beverages. This trend is supported by increased consumption of processed food
with added sugars. Cultural differences are also cited as a key reason
influencing preference for sucrose and sweet-tasting foods and beverages. The
scenario is poised to benefit cider consumption, given that cider features a
classic sweet-tart taste. Sweet cider is poised to grow in popularity, as consumers
increasingly demand the sweeter and cleaner taste of clear filtered apple juice
in cider.
As stated by the
new market research report on Cider, Europe represents the largest market worldwide.
Within Europe, the United Kingdom ranks as a major market for cider. In the United
Kingdom and Ireland, cider consumption as a percentage of alcohol consumption
remains the highest worldwide. The United States is forecast to emerge as the
fastest-growing market with a projected CAGR of 13.4% over the analysis period.
Growth in the country is led by changing perception of cider as being an alternative
to wine or beer.
Major players covered
in the report include Aston Manor Brewery, C&C Group plc, Carlsberg A/S,
Distell Group, Halewood International Holdings PLC, Heineken UK Ltd., SABMiller
Plc, Carlton & United Breweries Limited and The Boston Beer Company Inc.
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