The Global Market for Swimwear and Beachwear is Projected to Reach US$22.7 Billion in Value Terms and 2.2 Billion Units in Volume Terms by 2022

Growing Interest in Swimming as a Sport & as a Fitness Activity Spurs Demand for Swimwear and Beachwear, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Swimwear and Beachwear market. The global market for Swimwear and Beachwear is projected to reach US$22.7 billion in value terms and 2.2 billion units in volume terms by 2022, driven by the growing affinity for active and healthy lifestyle activities like swimming, and the strong preference for beachside vacations.

The global swimwear and beachwear market is growing at a healthy pace, driven by the growing interest in swimming as a lifestyle recreational sport and as a fitness activity and the rising preference for beachside family vacations. Rise in obesity and the ensuing focus on weight management, increase in the number of private swimming pools and enrolment of adults for swimming lessons are benefiting demand for swimwear. The relaxation of dress codes, increasing access to swimming pools, and development of beaches and other waterfront areas for tourists are opening up new regional markets for swimwear and beachwear. Consumer preference for fashionable and technologically advanced poolside and beachside wear, such as UV- protection swimsuits and thermal swimwear will help spur revenue growth in the market. Seasonal trends and fads in swimwear encourage frequency of purchase with fashion conscious consumers preferring to stay abreast of latest trends in vogue. Manufacturers are investing in new styles, and specialty swimwear and beachwear produced from a plethora of new materials, fabrics, and prints. The influx of new players and brands in the market is dramatically expanding product choices and intensifying competition in the market.

Also poised to benefit growth in the market is the launch of multifunctional cover-up swimwear and beachwear which doubles up as semi-casual wear for pool parties and for venturing straight from beaches and pools to nearby outdoor venues, such as shopping centers, resorts, and restaurants. A world of opportunities awaits designers in developing markets given the strong demand for modest swimwear suitable for more conservative cultures and societies. Meanwhile, sports apparel makers are gearing up to offer products with enhanced functionality and comfort for consumers participating in water sports, such as surfing, sailing, snorkeling, and diving. Examples include new materials with breathable and thermal insulation performance attributes, inflatable wetsuits, and boardshorts with compression technology. Eco-friendly swimwear with recycled textiles, biodegradable fibers, and water-based dyes will continue to gain traction in the market.

As stated by the new market research report on Swimwear and Beachwear, emerging countries represent the global hub for growth, with Latin America led by Brazil, representing the largest market worldwide, while the Asia-Pacific ranks as the fastest growing market.  The United States and Brazil capture a lion’s share of global value sales, driven by the increasing interest in fitness activities exhibited by the ballooning global geriatric populace, and growing popularity of plus-size swimwear in these regions. The growth in Asia is catalyzed by the affluent, upwardly mobile Chinese consumers and their preference for hot springs, spas and indoor watersports and beach culture; and rise in low cost idyllic beach tourism in tropical Asian countries which is attracting a large number of tourists on shoestring budgets.

Major players covered in the report include American Apparel Inc., Arena Italia S.p.A., Diana Sport, Jantzen Apparel LLC, La Perla Group, NoZONE Clothing Limited, O'Neill Inc., PARAH S.p.A., Perry Ellis International Inc., PVH Corp., Quiksilver Inc., Seafolly, Seaspray Swimwear, Speedo International Ltd., Swimwear Anywhere Inc., TYR Sport Inc., and Wacoal Europe Ltd.

The research report titled “Swimwear and Beachwear: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies.  The report provides market estimates and projections for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, and Rest of Europe), Asia-Pacific (China, South Korea, and Rest of Asia-Pacific), Latin America (Brazil, and Rest of Latin America), and Rest of World.

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