The Global Market for Fruit and Vegetable Juices is Projected to Reach 65.9 Billion Liters by 2022

Innovative Flavors and Organic & Functional Juices to Sustain Growth in the Global Fruit and Vegetable Juices Market, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, market size and demand forecasts on the global Fruit and Vegetable Juices market. The global market for Fruit and Vegetable Juices is projected to reach 65.9 billion liters by 2022, driven by the increasing demand for healthy products among health-conscious consumers, particularly in developing economies across the world. The advent of innovative flavors and juice varieties and growing demand for organic and natural juices are also expected to fuel market growth.

Fruit and vegetable juices are fast emerging as a choice of beverage among consumers of all age groups, owing to their refreshing attributes and high nutritional content. Over the years, fruit and vegetable juices have become an essential component of human diet due to their numerous health benefits. Fruit and vegetable juices are considered to be sources of vital nutrients, with the deficiency of such nutrients raising the risk of various illnesses and diseases. Rising awareness about health and increasing preference for healthy products from consumers are driving growth in the global market for fruit and vegetable juices. The general trend in favor of natural and healthy foods and beverages is one of the major factors driving consumer demand for beverages manufactured naturally, without the use of artificial preservatives or additives. Juices extracted from fruits and vegetables are also rapidly gaining importance as substitutes for carbonated beverages as well as energy juices among health conscious consumers. Changing lifestyles have also positioned juices as essential part of consumers’ daily diets, not only as a means of instant nutrition but also for improving overall immunity.

Despite the turbulence seen in fruit and vegetable juice market over the recent years due to poor weather conditions, fluctuating prices and consumer shift towards alternative beverages owing to concerns over high sugar content in juices, the market is likely to be favored by the development of products with innovative flavors as well as healthy and natural attributes. The market is also witnessing the influx of juice brands which apart from being economical are fortified with vitamins and minerals and are low in calories compared to soft drinks. Also, fruit & vegetable blends, and juices with added vitamins and minerals are gaining consumer acceptance. In the coming years, growth in the fruit and vegetable juice market will be driven by the growing demand for completely sugar-free or less-sugar products, due to growing consumer concerns over high calorie and sugar content in juices. Fruit juices with low sugar content, vegetable juices, juices with herbal ingredients, and smaller portions of juice to reduce overall sugar consumption are expected to experience good growth in the coming years. Another focus area for industry participants, particularly in developing markets, is the children’s drink category. Manufacturers are engaged in the development and launch of fruit and vegetable juices that are likely to find greater appeal among children.

As stated by the new market research report on Fruit and Vegetable Juices, Europe represents the largest market, worldwide. Consumption of juices in developed regions of North America and Europe has been declining over the past few years, due to the rising concerns over adverse health implications of consuming sugar-laden juice products. Asia-Pacific is poised to register the fastest CAGR of 8.2% over the analysis period, led by large population base, rising income levels and escalating demand for healthy and nutrition-rich products.

Major players covered in the report include Birdseye Dairy Inc., Campbell Soup Company, Del Monte Foods Inc., Dr Pepper Snapple Group Inc., Doehler Group, Florida's Natural Growers, Golden Circle, Harvest Hill Beverage Company, Ito En Ltd., Kanegrade Limited, Loblaw Companies Limited, Old Orchard Brands LLC, Ocean Spray Cranberries Inc., PepsiCo Inc., Schweppes Australia Pty Ltd, Tampico Beverages Inc., The Coca-Cola Company, and Welch Foods Inc., among others.

The research report titled “Fruit and Vegetable Juices: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Poland, Russia and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Middle East & Africa and Latin America (Brazil and Rest of Latin America). The market for Fruit and Vegetable Juices is analyzed by the following types - Fruit Juices (100% Juice, 25-99% Juice and <25% Juice) and Vegetable Juices.

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