The Global Market for Smoothies is Projected to Reach US$15.8 Billion by 2022

Evergreen Consumer Preference for Nutrient Loaded Blended Juices Sustains the Undying Popularity of Smoothies, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Smoothies market. The global market for Smoothies is projected to reach US$15.8 billion by 2022, driven by the growing popularity of juice cleanses for detoxification and the ensuing popularity of detox smoothies and the evergreen consumer preference for delicious, fresh fruit juices in smooth, creamy textures.  

Smoothies are beverages prepared with juices, fresh or frozen fruits and vegetables and ingredients such as ice cream, milk, sherbet or yogurt and sugar/sweeteners. Though launched initially as an indulgent treat, smoothies have subsequently transformed into health and fitness drink. Driven by increasing health consciousness among consumers and busy lifestyles, smoothies have evolved into a convenient meal replacement option for on-the-go consumption. Growing awareness over the need to reduce fat/salt intake and fried foods is also favoring the market for healthier alternatives such as smoothies. Since smoothies primarily include fruits and vegetables, they are rich in vitamins, minerals, antioxidants, fiber, etc. Smoothies made from milk and yogurt are rich in probiotics. Smoothies also contain dietary fiber. Green smoothies made from fresh fruits and dark, leafy greens such as spinach, kale, chard, collards, are growing in prominence among the health-conscious consumers. While there are numerous health benefits associated with smoothies, the market in recent years has come under fire for commercial, mass produced smoothie offerings loaded with sugar. Especially in developed markets such as the U.K, health issues caused by high sucrose are negatively impacting demand for smoothies. However, sustained emphasis of health-conscious consumers on healthy living, fitness and nutrition is expected to foster stable growth in the global market in the long run. Increasing consumers’ inclination towards preventive foods such as products offering functional benefits or foods with added minerals and vitamins, designed to improve immunity, is expected to propel growth in the smoothies market. The market also stands to benefit from the launch of functional smoothies, and the growing popularity of non-GMO and organic smoothies.

As stated by the new market research report on Smoothies, the United States represents the largest market worldwide, supported by rising awareness about the health benefits of smoothies, and the growing focus on natural foods among the aging baby boomers. Asia-Pacific is forecast to register the fastest CAGR of 9.1% over the analysis period led by factors such as growing middle class population in countries such as China and India, westernization of food consumption patterns, growing sophistication of food habits, rising levels of obesity and the ensuing consumer preference for juicing as an effective weight loss management strategy.

Major players covered in the report include Barfresh Food Group Inc., Bolthouse Farms, Boost Juice Bars Ltd., Crussh Juice Bars Ltd., Ella's Kitchen (Brands) Ltd, Freshëns® Quality Brands, Innocent Ltd., Jamba Juice Company, Maui Wowi Hawaiian Coffees & Smoothies, Naked Juice Company, Orange Julius of America, Planet Smoothie, Red Mango FC LLC, Robeks Fresh Juices & Smoothies, Smoothie King Franchise Inc., Surf City Squeeze, Stonyfield Farm Inc., Suja Life LLC, TCBY Systems LLC, Tropical Smoothie Café, among others.

The research report titled “Smoothies: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America) and Rest of World. Additionally, the US Smoothies market is analyzed by the following segments - Made-to-Order Smoothies and Packaged Smoothies.

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