The Global Market for Bathroom Scales is Projected to Exceed US$2.8 Billion by 2022

Weight Management Interventions in the Battle Against Globesity Drives Demand for Bathroom Scales, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Bathroom Scales market. The global market for Bathroom Scales is projected to exceed US$2.8 billion by 2022, driven by the global epidemic of obesity and the ensuing rise in weight loss interventions for adult obesity.

Bathroom scale is an in-house weighing device that measures the weight of a human body. However, of late, bathroom scales are being incorporated with body fat monitors, which, apart from measuring an individual’s weight, discern body fat percentage with an electrical impulse measurement, by using computations based on gender, height and weight. The global bathroom scales market is on a steady growth trajectory, driven by lifestyle changes, growing health consciousness and rising popularity of fitness routines. Growing awareness over the numerous health implications of obesity such as cardiovascular diseases, hypertension, and diabetes, is fuelling adoption of proactive weight management strategies among the general public especially the urban population. Consumer preference remains high for modern weighing scales with features that help measure BMI, body fat/water, bone mass, metabolic age among others. With health associations and professionals promoting the need for weight reduction as the first step towards better health and living, demand for weighing scales is all set increase in the coming years.

High participation of women in the workforce also represents another important growth driver. There is increased emphasis on weight and appearance among career goal driven female professionals. Women therefore constitute a major target market for bathroom scales. Other factors benefiting growth include the growing trend towards, preventive healthcare on account of growing healthcare costs; potential opportunities offered by the increasing importance of grooming among men; and the advent of high-tech scales that are Wi-Fi and Bluetooth enabled with built-in compatibility for smartphones and tablets. The market is also witnessing the surging popularity of advanced digital electronic scales with BIA (bioelectrical impedance analysis) technology that use simple, faster, precise and secured procedure of measuring body fat, taking into consideration height and gender aspects. Additionally, manufacturers also offering bathroom scales that match the interiors of bathrooms increasing the aesthetic appeal of bathroom scales and driving market penetration.

As stated by the new market research report on Bathroom Scales, Europe represents the largest market worldwide. Asia Pacific is forecast to emerge as the fastest growing market with a CAGR of 6.1% over the analysis period led by factors such as growing proportion of obese population as a result of unhealthy sedentary lifestyles and high intake of calorie and carbohydrate rich foods; growing health and fitness consciousness among the urban middle class population; and the growing trend towards self-management of obesity and cardio-metabolic fitness and the ensuing need for weighing scales that can be used in the privacy and comfort of bathrooms and bedrooms.    

Key players covered in the report include AWM Limited; Bonso Electronics Ltd.; Fitbit Inc.; Groupe SEB; Guangdong Xiangshan Weighing Apparatus Group Ltd.; Zhongshan Camry Electronic Co., Ltd.; Salter Housewares Ltd.; Johnson Measures and Weights Ltd.; Leifheit AG; Soehnle USA; Omron Healthcare Co., Ltd.; Omron Healthcare Europe B.V; Shine (HK) Development Ltd.; Tanita Corporation; Tanita Corporation of America, Inc.; Taylor Precision Products Inc.; and Withings, among others.

The research report titled “Bathroom Scales: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, mergers, acquisitions and other strategic industry activities of major companies worldwide. The report provides market estimates and projections in US dollars for all major geographic markets including the United States, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India, and Rest of Asia-Pacific), Middle East & Africa, and Latin America (Brazil, and Rest of Latin America).

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