The Global Market for Broadcast Switchers is Forecast to Reach US$2.4 Billion by 2022

Continued Strong Presence of TV Broadcasting in Media Consumption Sustains Growth in the Global Broadcast Switchers Market, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Broadcast Switchers market. The global market for Broadcast Switchers is forecast to reach US$2.4 billion by 2022, driven by television broadcasting’s visible presence as a leading source of media consumption despite the development and availability of numerous alternate forms of entertainment and digital media.

Local broadcast TV remains a staple, especially for news consumption. Few of the factors responsible for the resilience of broadcasted news over other digital alternatives include credibility associated with local news stations, enables passive consumption and eliminates the need for searching and reading, highly localized news such as traffic and weather alerts etc. Network television still remains popular for reality shows, game shows, news, procedural dramas etc. Radio and television broadcasting also remains the most important easily accessible point-to-multipoint delivery of essential information and safety advice to the public. The growing incidence of terrorism, natural disasters and other public emergencies will continue to sustain the popularity of the broadcasting industry as the most reliable and effective mode of communication. Technology developments in addition to infusing competition have also been supportive in ensuring relevance of broadcasting in the 21st century. The Internet and convergence of social media, the rise of smart TV and social TV have eliminated the traditional restrictions on time and place of content consumption adding more flexibility in audience consumption patterns. Mandatory conversion from analog to digital broadcast signals, the development of Hybrid Broadcast Broadband TV (HbbTV) and the availability of hybrid set-top boxes for dual reception of broadcast and broadband digital TV and multimedia applications have also played pivotal roles in sustaining the broadcasting industry’s relevance into the digital era. With service providers increasingly bringing the power of digital media to broadcast TV, the broadcasting industry continues to thrive, spurring opportunities for broadcasting equipment such as broadcast switches.

The growing number of broadcast studios is positively benefiting growth in the market. Other major factors driving growth include strong investments in automation equipment as broadcasters come under pressure for value creation through continuous innovation, shift of broadcast TV from analog to digital and the ensuing rise in TV viewership, growing appetite for live breaking news and stories and the ensuing increased deployment of television production trucks and demand for portable broadcast switchers, expanding applications into non-broadcast sectors such as surveillance centers, educational institutes, conference rooms, command centers, and entertainment venues, among others. Another major trend in the market is the rise of user generated content and the ensuing increase in mobile broadcasting and demand for highly compact broadcast switchers.  

As stated by the new market research report on Broadcast Switchers, the United States represents the largest market worldwide. Asia-Pacific is forecast to emerge as the fastest growing market with a CAGR of 10.6% over the analysis period, led by factors such as robust growth of the broadcasting industry, growing disposable income and increasing consumer spending on entertainment and media consumption, growing competitive pressure on maintaining operational efficiency and the trend towards automation of TV broadcasting, high investments in broadcast infrastructure and shift towards digital terrestrial broadcasting from analogue in several Asian countries.

Major players in the market include Barco N.V., Blackmagic Design Pty. Ltd., Broadcast Pix, Inc., Datavideo Technologies Co., Ltd., Evertz Microsystems, Ltd., FOR-A Company Ltd., Grass Valley USA, LLC, Imagine Communications Corporation, IHSE USA, Ltd., Ikegami Electronics (U.S.A), Inc., Kramer Electronics Ltd., Matrix Switch Corporation, NEC Corporation, NewTek, Inc., Panasonic Corporation, Ross Video Limited, Semtech Canada, Inc., Snell Group, Sony Electronics, Inc., TV One, and Utah Scientific, Inc., among others.

The research report titled “Broadcast Switchers: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies.  The report provides market estimates and projections for all major geographic markets such as the US, Canada, Europe (France, Germany, Italy, UK and Rest of Europe), Asia-Pacific, and Rest of World.

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