The Global Market for High-Intensity Artificial Sweeteners is Projected to Reach US$2.3 Billion by 2022

The Growing Trend Towards Sugar Substitution Amidst Strict Calorie Counting Among Health Conscious Consumers Fuels Growth of High-Intensity Artificial Sweeteners, According to New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global High-Intensity Artificial Sweeteners market. The global market for High-Intensity Artificial Sweeteners is projected to reach US$2.3 billion by 2022, driven by global trends in weight loss diets against the backdrop of global obesity, mandatory calorie labeling norms, and strict calorie counting among health conscious consumers.    

High-intensity artificial sweeteners, obtained through chemical synthesis, are one of the most widely used sugar substitutes in a wide range of foods and beverages. The market comprises products such as aspartame, Acesulfame K, saccharin, sucralose (Splenda), and neotame to name a few. Though sugar continues to dominate the sweeteners market, rising awareness about the long-term ill-effects of sugar consumption in large quantities led to the introduction of artificial sweeteners, as they are deemed to be almost zero-calorie ingredients and hence considered healthy for consumption. Artificial sweeteners’ claim to fame are its non-nutritive and non-caloric characteristics, which have come to fore led by the rising frenzy over zero-calorie, low-calorie and fat-free food & beverage products. Rising preference for convenience foods and beverages, driven by the increasingly busy lifestyles and changing food habits of consumers, continue to foster growth in the high-intensity artificial sweeteners market. The role of artificial sweeteners is also gaining prominence in weight management, controlling blood sugar levels, lowering caloric intake, and preventing dental caries, all of which are related to the consumption of sweetened food. Dynamics of the artificial sweeteners market are hence significantly influenced by trends in the global food and beverage industry, such as increasing consumer preference for diet beverages, low-fat dairy products and zero-calorie snacks.

High-intensity artificial sweeteners are used as tabletop sweeteners in addition to their use in beverages and processed foods such as low-fat snacks, sugarless gums, baked goods, candies, puddings, jams, jellies, and dairy products. Beverages, despite the declining consumption of diet soft drinks, are expected to continue as the principal end-use market for high-intensity artificial sweeteners. New healthy beverages, innovative dairy products, salad dressings, and salty snack foods represent fast growing markets for artificial sweeteners. In terms of end-use application, gains in the artificial sweeteners market will be the greatest in applications where the current use of artificial sweeteners is relatively new, such as in dairy products and breakfast cereals. Sucralose-based sweeteners, owing to their natural profile, account for a major share of the high-intensity artificial sweeteners market. Growth in this segment will also be encouraged by the launch of new products with natural ingredients. Aspartame, meanwhile, continues to be impacted by the rapid decline in consumption of diet soft drinks across the world.

As stated by the new market research report on High-Intensity Artificial Sweeteners, the United States represents the largest market worldwide supported by rising obesity and diabetes prevalence. Asia-Pacific is forecast to emerge into the fastest growing market with a CAGR of 7.8% over the analysis period led by the socially contagious spread of obesity in emerging Asian economies as a result of rising standards of living/affluence, increased consumption of packaged food and beverages and changing lifestyle and behavioral patterns that coincides with economic and demographic changes. The market in the region is also poised to benefit from intensifying marketing and branding initiatives of food and ingredient companies and rising awareness over the importance of low calorie diets.

Major players covered in the report include Ajinomoto Co. Inc., Celanese Corporation, Cumberland Packing Corporation, Heartland Food Products Group, Hermes Sweeteners Ltd., HYET Sweet S.A.S., JK Sucralose Inc., Merisant and Tate & Lyle plc, among others.

The research report titled “High-Intensity Artificial Sweeteners: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America) and Rest of World. Product segments analyzed include Aspartame, Acesulfame Potassium, Saccharin, Sucralose and Others.

Global Industry Analysts, Inc. 6150 Hellyer Ave., San Jose CA 95138, USA, All Rights Reserved.