The North American market for Housewraps is projected to reach US$3.3 billion by 2022

Recovering Construction Sector and Product Innovations to Drive the North American Housewraps Market, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry trends, growth drivers, market size, and demand forecasts on the North American Housewraps market. The North American market for Housewraps is projected to reach US$3.3 billion by 2022, driven by the recovery in housing and construction sectors, new building energy code changes, product innovations addressing moisture penetration in new constructions, climatic extremes and focus on energy efficient buildings.

Moisture infiltration is a major challenge for building experts and scientists, creating a pressing need for advanced moisture management solutions. Despite tight construction and use of exterior cladding and insulation, moisture tends to find a way into a building’s enclosure, and to prevent moisture infiltration, a drainage plane behind exterior finish is used that redirects water penetrating the exterior finish away from the wall assembly. The moisture management approach is intended to resist and remove moisture, and is achieved using housewraps, synthetic sheeting intended to be wrapped around houses. In recent years, synthetic housewraps emerged as a desirable component of well-constructed, low-rise buildings. Housewraps also reduce cooling and heating costs by preventing infiltration of air into the home. Moreover, a housewrap provides a vapor-permeable membrane which resists water from outside as well as allows water vapor to gradually escape wall assembly and enable the wall to breathe. Drainable housewraps represent the fastest growing product category in the housewraps market, featuring a drainage gap and a water-resistive layer to facilitate drainage of water from behind exterior cladding systems. In contrast to standard housewraps that provide just a water-resistive layer, drainable housewraps offer a continuous drainage gap to accelerate water drainage from walls and protect the building enclosure.

The market is expected to receive a boost from stringent energy efficiency mandates which will spur upgrades of building envelope systems. The market is also expected to witness increased implementation of non-perforated housewraps. Peel-and-stick housewraps represent a relatively new technology in the residential construction sector, with their adoption limited to high-performance custom building constructors. However, a recent code change that requires air-leakage testing within the International Residential Code (IRC) is anticipated to open a new world of opportunities for these housewraps. While most housewraps need fasteners or mechanical installation to work properly, the use of nails or fasteners sometimes creates holes that result in thermal bridging. In an attempt to address the concern, several manufacturers have started offering self-adhering housewraps intended to directly stick to walls. The market has been witnessing numerous new innovations on the product front. For instance, several specialty products with unique performance attributes designed to meet the challenges of different climatic conditions are being launched in the market.

As stated by the new market research report on Housewraps, recovering residential and commercial construction activity and rising importance given to construction of energy efficient buildings represent key growth drivers in North America. Canada, although a small contributor to sales, is nevertheless the fastest growing market with dollar sales growing at a CAGR of 8.8% over the analysis period. Non-Perforated Housewraps represents the largest product segment accounting for a majority share of revenues in the market.

Key players covered in the report include Alpha Pro Tech, Ltd., AVINTIV Inc., CS Fabric International Corp., Dow Building Solutions, E. I. du Pont de Nemours and Company, Intertape Polymer Group, Kingspan Insulation LLC, Owens Corning, Specialty Coating & Laminating, LLC, and The Fortifiber Building Systems Group, among others.

The research report titled “Housewraps: A North American Market Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and strategic industry activities of global companies.. The report provides market estimates and projections in dollars for the United States and Canada. The report also analyzes Nonresidential Prefabricated Building Systems market by Type – Perforated Housewraps and Non-Perforated Housewraps.

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