The Global Market for Whole Grain and High Fiber Foods is Projected to Exceed US$33 Billion by 2022

The Urgent Need to Address the Challenge of Deteriorating Diet Quality Drives the Importance of Whole Grain and High Fiber Foods, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Whole Grain and High Fiber Foods market. The global market for Whole Grain and High Fiber Foods is projected to exceed US$33 billion by 2022, driven by the need to address risk posed by low-quality diets, and increasing awareness regarding health benefits offered by whole grain and high fiber foods.

The risk posed by low-quality diets to morbidity and mortality is considerably higher than the combined risk of tobacco, alcohol and drug use and unsafe sex. Without prompt action, the proportion of people facing diet-related malnutrition is estimated to increase from one in three to one in two in the coming years. Food systems continue to concentrate heavily on food quantity while nearly ignoring the quality aspect. These systems have failed to help consumers in making affordable, healthy food choices that are consistent with desirable nutrition outcomes. These factors along with the current average intake of whole grains and fiber foods, which is far lower than the prescribed minimum consumption levels, offers huge untapped potential for current and future growth of the whole grains and high fiber foods market. Myriad health benefits offered by whole grains and high fiber foods that are driving widespread consumption include improved digestive health; reduced bad cholesterol and triglycerides; lower blood pressure; enhanced satiety; and regulated blood sugar levels, among others. Apart from delivering essential vitamins and minerals, whole grains are also known to protect teeth and gums, reduce the risk of diabetes, obesity, asthma, and certain types of cancer.

Healthy growth is projected for the market in the coming years driven by growing interest among consumers towards leading healthier lifestyles and the effectiveness of whole grains and high fiber foods in the prevention and treatment of multiple health conditions. As more and more consumers turn towards achieving wellness through proper and nutritional diets, whole grain and high fiber foods would continue to be in high demand. Other important growth drivers include increasing preference for organic and whole grain based cereals; rising consumption of whole grain bread; growing prominence of ancient grains in modern diet; and surging popularity of fiber-rich food and beverage products. Additionally, the fact that animal-derived protein products do not contain fiber is expected to be well imbibed in consumer minds in the coming years which would ultimately lead to whole grain & fiber based products gaining an upper hand over protein. The gluten-free food trend and the rising aversion to grain and wheat is expected to benefit market prospects for gluten free whole grains such as brown rice, Montina™ (Indiana ricegrass), millet, corn, flax, sorghum, teff, oats (pure, uncontaminated), wild rice, as well as the pseudo-grains of amaranth, quinoa and buckwheat.

As stated by the new market research report on Whole Grain and High Fiber Foods, the United States represents the largest market worldwide, supported by nutritional needs of the aging baby boomers to stay strong and healthy and the country’s unified, aggressive stand to combat growing levels of obesity and other food related disorders. Asia-Pacific is forecast to spearhead global growth with a CAGR of 8.3% over the analysis period. Booming retail sector, economic prosperity, growing population, strong focus on self-care and disease prevention, rising interest in healthy living, and expanding middle class population aware about the relationship between health and diet represent important growth drivers in the region.

Key players covered in the report include Allied Bakeries; Ardent Mills; Back to Nature Foods Company, LLC; BENEO GmbH, Britannia Industries Ltd., Cargill, Inc., Cereal Ingredients, Inc., Creafill Fibers Corp.,     Frank Roberts & Sons Ltd., General Mills, Inc., Grupo Bimbo, S.A.B. de C.V., Harry-Brot GmbH, Hodgson Mill, Inc., Hovis Ltd., International Fiber Corporation, Kellogg Company, La Brea Bakery,  Lieken AG, Mondelēz International, MGP Ingredients, Inc., Nestlé S.A., New World Pasta Company, Pepperidge Farm, Inc., PepsiCo, Inc., Quaker Oats Company, SunOpta Ingredients Group, Warburtons Ltd., and Watson, Inc., among others.

The research report titled “Whole Grain and High Fiber Foods: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, growth drivers, issues, challenges, mergers, acquisitions, and other strategic industry activities of major players worldwide. The report provides market estimates and projections in dollars for all major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America), and Rest of World. Product segments analyzed in the report include Cereals, Baked Foods, Snacks, and Others.

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