The Global Market for Baby Foods and Infant Formula is Projected to Exceed $74 Billion by 2022

Working Mothers’ Quest for Nutritious & Healthy Food Options to Drive Demand Opportunities for Baby Foods and Infant Formula, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size, and demand forecasts on the global Baby Foods and Infant Formula market. The global market for Baby Foods and Infant Formula is projected to exceed $74 billion by 2022, driven by young working mothers’ need to strike a balance between children and career and the ensuing lucrative opportunities for healthy food options that meet the nutritional needs of babies in the absence of a breastfeeding diet.  

Several countries across the world are in the midst of a changing demographic structure, with a rise in the population of the elderly while the birth rate continues to witness steady decline. The growth rate of worldwide infant population over the past seven years has gone down by an average 0.2% per year. According to UN reports in over 50 years, the global fertility rate has fallen below replacement levels. Despite decline in birth rates in almost all countries across the world, the market for infant formula and baby food is primarily driven by affluent parents keen on providing their babies with the very best of innovative and premium products available in the marketplace. Favorable demographics such as older parents with higher discretionary spends, dual income households, and increasing number of women in the workforce represent primary growth drivers for the market. Rising and uncompromising emphasis on child safety, health, and wellness, coupled with increasing desire for products that have been manufactured using environmentally sustainable practices, offer convenience with on-the-go packaging, contain clean labels, and most importantly, suit their increasingly busy lifestyles are helping parents spend more on products that offer greater value.

Future growth in the market will be driven by the growing popularity of non-GMO infant formulation, prebiotic and probiotic infant formula, lactose-free formula, and soy-based formula. Other important growth drivers include relaxation of the one-child policy in China; growing need to offer advanced nutrition in order to improve brain development, immune & hormonal systems as well as reduce risk of childhood obesity; increasing inclination of consumers towards buying infant formulas via e-retail channels; growing importance of packaging that offer convenience along with clear labeling; and steady proliferation of fortified baby foods that offer the benefit of several nutrients that are not available to children from regular foods. Organic baby foods represents a booming market worldwide supported by mounting concerns over possible exposure to toxins and chemicals on consuming non-organic baby food products. Innovative organic baby food products benefiting market prospects include organic baby drinks, juices, cereal, candy, puree, snacks, bars, and biscuits, among other varieties. Changing nutrition trends and willingness of more parents to pay a premium is expected to drive continuous growth for the organic, nutritious baby food segment. Other factors benefiting market expansion in the near term include growth in demand for ready-to-drink infant milk and RTE baby food, and steady launch of colostrum-based baby food products, hypo/anti-allergic baby food products, and gluten-free infant foods.

As stated by the new market research report on Baby Foods and Infant Formula, Asia-Pacific represents the largest and the fastest growing market worldwide with a CAGR of 7.4% over the analysis period. Home to the largest base of child-bearing youth population, increase in population of the 0-4 years’ children group, rising penetration of e-commerce and m-commerce, unpenetrated and underpenetrated nature of the market, growing number of working women, expanding affordability, influence of western lifestyles, and expanding retail infrastructure represent key growth drivers in the region.

Key players covered in the report include Abbott Laboratories, Abbott Nutrition, AMUL, Beingmate Group, Bellamy’s Organic, Biostime Inc., Dana Dairy Group, Danone SA, Daqing Dairy Holdings, Fonterra Co-operative Group, H. J. Heinz Company, Hain Celestial Group, Hero Group, HiPP UK Ltd., Mead Johnson Nutrition Company, Meiji Co., Ltd., Morinaga Milk Industry Co. Ltd., Nestlé S.A., Perrigo Company plc, Synlait Milk Ltd., The a2 Milk Company, Wakodo Co. Ltd., Yashili International Holdings, and Yili Group, among others.        

The research report titled “Baby Foods and Infant Formula: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, drivers, issues, challenges, and other strategic activities of major companies. The report provides market estimates and projections in dollars for all major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (Australia, China, India, Indonesia, Malaysia, South Korea, Taiwan, and Rest of Asia-Pacific), the Middle East, Latin America (Brazil, Mexico, and Rest of Latin America), and Africa. Major product segments analyzed in the report include Infant Formula, RTE Foods, Dried Foods, and Others.

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