The Global Market for Sports Nutrition Foods and Drinks is Projected to Exceed US$90 Billion by 2022
Huge Blur between Traditional Sports
Nutrition and Health & Wellness Products Drive Demand for Sports Nutrition
Foods and Drinks, According to a New Report by Global Industry Analysts, Inc.
GIA
launches comprehensive analysis of industry segments, trends, growth drivers,
market share, size and demand forecasts on the global Sports Nutrition Foods
and Drinks market. The global market for Sports Nutrition Foods and
Drinks is projected to exceed US$90 billion by 2022, driven by the rising focus on sports and fitness as
a vital component of contemporary wellness-related lifestyles, and the convergence
of sports, nutrition, wellness, health, and sustainability.
The
concept of sports nutrition revolves around the consumption of specific
nutrients including minerals, vitamins, supplements and certain organic
compounds comprising proteins, fats and carbohydrates. Sports nutrition covers
a broad range of products such as sports foods, drinks and supplements that
include protein drinks or powders, capsules or tablets, Isotonic drink powder,
supplement powder, protein bars, carbohydrate drinks, and energy/carbohydrate
bars. Sports nutrition foods and drinks flaunt established consumption patterns
supported by its proven nutritional and health benefits, and a rising
fitness-crazy generation. Important factors responsible for the strong
evolution of the market over the years include large affluent population;
lifestyle trends focused on healthy and quick fix products; growth in double
income families; and rollout of several line extensions of sports drinks such
as Gatorade. The global market for sports and fitness nutrition foods &
drinks is currently undergoing a transformation, emerging from a niche segment
to achieving mainstream status owing to expansion of the customer base from
high endurance athletes and body builders to general customers comprising
women, teenagers, college students, and even older individuals that are
displaying strong interest in maintaining a physically active and healthy
lifestyle.
Future
growth in the market will be driven by increasing demand for nutrition bars,
ready-to-drink products and energy bars; and growing prominence of protein as
the most ubiquitous and important ingredient. Proteins are expected to gain
popularity as an effective source of a balanced and nutritional diet due to
their functional benefits such as superior nutritional value, support to the
immune system and weight management. Additional growth drivers include
exponential growth of health clubs, fitness centers, and recreational outfits; immense
potential of non-protein products; increasing use of sports beverages as
refreshment drinks; emergence of Internet, particularly social media, as the
new marketing platform; steady launch of products with natural ingredients that
offer long lasting and sustainable energy benefits; and ever changing flavor
trends. Other factors that are poised to benefit market expansion include rising
focus on functional sports nutrition foods and beverages; strong demand for
healthy beverages; growing adoption of fitness and sports nutrition by women
due to increasing spending power and delayed motherhood; huge untapped
potential offered by children’s sports nutrition, and upward trend in demand
for natural, free-from, clinically-proven ingredients.
As
stated by the new market research report on Sports Nutrition Foods and Drinks, the United States represents the largest market
worldwide. High levels of health consciousness with consumers regardless of age
showing a strong desire to remain healthy, widespread and easy access to products,
aging baby boomers and the country’s unified, aggressive stand to lead
physically active lifestyles and combat growing prevalence of obesity represent
key growth drivers in the country. Latin America and Asia-Pacific represent
fastest growing markets driven by the huge potential offered by these
unpenetrated and underpenetrated developing markets.
Key
players covered in the report include Abbott Nutrition, Ajinomoto Company, Clif
Bar & Company, Coca-Cola Co., CytoSport, Inc., Dr Pepper Snapple Group
Inc., Glanbia Plc, GlaxoSmithKline Plc, GNC Holdings, Inc., Lucozade Ribena
Suntory Ltd., Meiji Co., Ltd., MusclePharm, Nature's Bounty, Inc., Nestlé SA,
Otsuka Pharmaceutical Co. Ltd., PepsiCo Inc., Post Holdings, Inc., Red Bull
GmbH, Rockstar Inc., The Balance Bar Company, Twinlab Consolidated Holdings,
Inc., Vitaco Health Ltd., Weider Global Nutrition, LLC, and Yakult Honsha Co.
Ltd., among others.
The
research report titled "Sports
Nutrition Foods and Drinks: A Global Strategic Business Report"
announced by Global Industry Analysts, Inc., provides a comprehensive review of
market trends, drivers, issues, challenges, and other strategic activities of
major companies. The report provides market estimates and projections in
dollars for all major geographic markets including the US, Canada, Japan,
Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe),
Asia-Pacific (China, India, and Rest of Asia-Pacific), Latin America (Brazil,
and Rest of Latin America), and Rest of World. Major segments analyzed in the
report include Sports/Energy Foods, Sports/Energy Drinks, and Sports Nutrition.
Global Industry
Analysts, Inc. 6150 Hellyer Ave., San Jose CA 95138, USA, All Rights Reserved.
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