The Global Digital Terrestrial Television (DTT) Market is Projected to Reach 486.2 Million Household Connections by 2024

Progressive Move Towards Digital Transmission of TV Broadcast Drives Growth of Digital Terrestrial Television (DTT), According to New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, market size and demand forecasts on Digital Terrestrial Television (DTT). The global Digital Terrestrial Television (DTT) market is projected to reach 486.2 million household connections by 2024, driven by the progressive move towards digital transmission of TV broadcast by governments and TV broadcasters across the world.

Migration from analog transmission to digital transmission of TV broadcast has gathered steam over the past two decades in various parts of the world. While inadequacies of analog technology have a greater role in such migration, unmatched capabilities of digital platform in delivering high-quality TV transmission stood as a major driver. Digital technology facilitates transmission of more channels and enables high-quality sound and picture resolution while accommodating novel services not possible with other TV technologies. Since digital technology efficiently utilizes the allotted radio spectrum, the platform allows release of valuable spectrum for other services such as mobile and broadband networks. Along with satellite TV and cable TV, digital terrestrial television (DTT) represents a major format for digital TV transmission.

DTT is much cheaper and extensive than satellite and cable TV platforms, and holds immense potential in delivery of highly attractive, economical and multi-channel TV service to a huge audience. DTT can seamlessly facilitate introduction of HD and full-HD services as well as ultra-HD (UHD) services to TV viewers across the board.  DTT has already achieved huge penetration in the domain of traditional linear TV programming in the free-to-air (FTA) format and is also gaining traction in the non-linear, on-demand vertical through hybrid TV platform. Ongoing governmental thrust towards switch-off of analog transmission and launch of digital TV infrastructure would be instrumental in future growth of the world DTT market.

A large portion of DTT infrastructure is reliant on the DVB-T, the European technical standard for DTT transmission. Technical superiority of DVB-T technology in delivering a wide array of services including multi-channel SD-TV, portable/handheld/mobile TV and HDTV, continues to fuel the adoption of DVB-T technology. DVB-T2, the updated version of DVB-T technology, represents the most advanced DTT system in the world and is currently gaining huge market traction. Countries where DVB-T2 is already deployed and countries that are yet to launch DTT services are adopting the new DVB-T2 standard.

As stated by the new market research report on Digital Terrestrial Television, Asia-Pacific represents the largest market worldwide. Trailing at a CAGR of 9.1 % over the analysis period, the region also represents the fastest growing market. While massive move towards DTT by governments in the region continues to widen the audience base for DTT, presence of huge base of residential households has a strong bearing on the DTT market growth in the region.

Major players in the market include Arelis Group, ARRIS International plc, GS Group, Koninklijke Philips N.V., Sagemcom, Sichuan Changhong Network Technologies Co., Ltd., STRONG Ges.m.b.H., Technicolor SA, TechniSat Digital GmbH, TELE System Digital Srl and Televes.

The research report titled “Digital Terrestrial Television: A Global Strategic Business Report” announced by Global Industry Analysts Inc. provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections of Digital Terrestrial Television in terms of dollar sales for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, Turkey and Rest of Europe), Asia-Pacific (Australia, China, and Rest of Asia-Pacific), Latin America (Brazil, Mexico and Rest of Latin America), and Rest of World.

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