The global Toothpaste market is projected to reach US$17.4 billion by 2024
Essential Nature
of Toothpaste in Daily Oral Hygiene Regimens of People and Launch of Novel
Toothpaste Products to Drive Growth in the Toothpaste Market, According to a New
Report by Global Industry Analysts, Inc.
GIA launches comprehensive analysis of industry segments,
trends, growth drivers, market share, size and demand forecasts on the global Toothpaste
market. The
global Toothpaste market is projected to reach US$17.4 billion by 2024, driven
by rising awareness over the importance of oral hygiene; and growing toothpaste
sales in developing and under-developed economies supported by the launch of innovative
toothpaste variants at affordable prices.
Oral care is an essential and an extremely important
aspect of personal hygiene for consumers across the world. The increased focus
on oral care is driven by the consumer desire to prevent common and preventable
oral problems such as tooth loss, and dental cavities. A variety of oral care
products are currently available to ensure hygiene of mouth and teeth including
toothbrush, toothpaste and mouthwash, among others. Toothpaste is among the
most commonly use oral care product, with the product having assumed status as
an essential part of oral hygiene regiments of people across the world.
Available in the form of paste or gel, toothpaste is used for cleaning and
maintaining hygiene and aesthetics of teeth. Given its abrasive nature,
toothpastes play a vital role in removing food particles and dental plaque from
teeth and aid in reducing halitosis. Toothpastes are also an important medium
to deliver active ingredients that are known to assist in the prevention of
dental caries and gum disease or gingivitis.
Over the years, toothpaste sales worldwide have remained
stable, due primarily to the growing awareness about oral hygiene and the
essential nature of toothpaste product for daily oral hygiene routines of
people. Increasing customer demand for new and improved products, growing
preference for natural and organic products, and increasing penetration in
emerging markets are expected to drive growth in the toothpaste market. Product
efficacy and advancements in technology that enable premium brands as well as
private label brands to innovate and offer products with superior features will
continue to drive sales in the toothpaste market. In fact, the advent of
innovative toothpaste variants featuring unique ingredients or promising
specific benefits is proving to be an invigorating factor driving market
growth, especially in mature regions. Innovative products also encourage
consumers to trade up within the toothpaste market. The high significance of
innovation in the toothpaste market can be seen by the increasing frequency of
new product launches in existing market categories and enhanced focus on
product development in newer product segments.
As stated by the new market research report on Toothpaste,
Europe represents the largest market worldwide. Developed markets such as Europe
and the U.S. have been traditional revenue generators. Given the mature nature
of the market in these regions, value growth is only possible through the
development of innovative products, and improved product mix. Asia-Pacific is
forecast to grow at the fastest CAGR of 6% over the analysis period, led by expanding
population, favorable economic environment and awareness about personal hygiene,
and low per capita consumption and the resulting untapped potential for growth in
developing economies such as India and China.
Major players in the market include CCA Industries Inc.,
Church & Dwight Co. Inc., Colgate-Palmolive Company, Dabur India Limited,
GlaxoSmithKline plc, Henkel AG & Co. KGaA, LG Household & Health Care
Ltd., Lion Corporation, Procter & Gamble Company, Ranir LLC, Sunstar Suisse
S.A., Unilever NV, and Hindustan Unilever Limited, among others.
The research report titled “Toothpaste: A
Global Strategic Business Report” announced by Global Industry Analysts
Inc., provides a comprehensive
review of market trends, issues, drivers, mergers, acquisitions and other
strategic industry activities of global companies. The report provides market
estimates and projections for all major geographic markets such as the US,
Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, Rest of
Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Middle East
& Africa and Latin America (Brazil and Rest of Latin America). The report
analyzes the Toothpaste market by the following product segments – Regular
Toothpaste, Anti-Caries Toothpaste, Whitening Toothpaste, Children's
Toothpaste, Desensitizing Toothpaste, Gum Protection Toothpaste, Multi-benefit
Toothpaste, and Tartar Control Toothpaste.
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