The global Toothpaste market is projected to reach US$17.4 billion by 2024

Essential Nature of Toothpaste in Daily Oral Hygiene Regimens of People and Launch of Novel Toothpaste Products to Drive Growth in the Toothpaste Market, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Toothpaste market. The global Toothpaste market is projected to reach US$17.4 billion by 2024, driven by rising awareness over the importance of oral hygiene; and growing toothpaste sales in developing and under-developed economies supported by the launch of innovative toothpaste variants at affordable prices.

Oral care is an essential and an extremely important aspect of personal hygiene for consumers across the world. The increased focus on oral care is driven by the consumer desire to prevent common and preventable oral problems such as tooth loss, and dental cavities. A variety of oral care products are currently available to ensure hygiene of mouth and teeth including toothbrush, toothpaste and mouthwash, among others. Toothpaste is among the most commonly use oral care product, with the product having assumed status as an essential part of oral hygiene regiments of people across the world. Available in the form of paste or gel, toothpaste is used for cleaning and maintaining hygiene and aesthetics of teeth. Given its abrasive nature, toothpastes play a vital role in removing food particles and dental plaque from teeth and aid in reducing halitosis. Toothpastes are also an important medium to deliver active ingredients that are known to assist in the prevention of dental caries and gum disease or gingivitis.

Over the years, toothpaste sales worldwide have remained stable, due primarily to the growing awareness about oral hygiene and the essential nature of toothpaste product for daily oral hygiene routines of people. Increasing customer demand for new and improved products, growing preference for natural and organic products, and increasing penetration in emerging markets are expected to drive growth in the toothpaste market. Product efficacy and advancements in technology that enable premium brands as well as private label brands to innovate and offer products with superior features will continue to drive sales in the toothpaste market. In fact, the advent of innovative toothpaste variants featuring unique ingredients or promising specific benefits is proving to be an invigorating factor driving market growth, especially in mature regions. Innovative products also encourage consumers to trade up within the toothpaste market. The high significance of innovation in the toothpaste market can be seen by the increasing frequency of new product launches in existing market categories and enhanced focus on product development in newer product segments.

As stated by the new market research report on Toothpaste, Europe represents the largest market worldwide. Developed markets such as Europe and the U.S. have been traditional revenue generators. Given the mature nature of the market in these regions, value growth is only possible through the development of innovative products, and improved product mix. Asia-Pacific is forecast to grow at the fastest CAGR of 6% over the analysis period, led by expanding population, favorable economic environment and awareness about personal hygiene, and low per capita consumption and the resulting untapped potential for growth in developing economies such as India and China.

Major players in the market include CCA Industries Inc., Church & Dwight Co. Inc., Colgate-Palmolive Company, Dabur India Limited, GlaxoSmithKline plc, Henkel AG & Co. KGaA, LG Household & Health Care Ltd., Lion Corporation, Procter & Gamble Company, Ranir LLC, Sunstar Suisse S.A., Unilever NV, and Hindustan Unilever Limited, among others.

The research report titled “Toothpaste: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Middle East & Africa and Latin America (Brazil and Rest of Latin America). The report analyzes the Toothpaste market by the following product segments – Regular Toothpaste, Anti-Caries Toothpaste, Whitening Toothpaste, Children's Toothpaste, Desensitizing Toothpaste, Gum Protection Toothpaste, Multi-benefit Toothpaste, and Tartar Control Toothpaste.


Global Industry Analysts, Inc. 6150 Hellyer Ave., San Jose CA 95138, USA, All Rights Reserved.

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