The Global Web-to-Print Market is Forecast to Reach US$1.3 Billion by 2022
Growing Investments in E-Commerce Enablement
Technologies in the Printing Industry Drives the Web-to-Print Market, According
to a New Report by Global
Industry Analysts, Inc.
GIA launches comprehensive analysis of
industry segments, trends, growth drivers, market share, size and demand
forecasts on the global Web-to-Print market. The global Web-to-Print market is forecast to reach US$1.3
billion by 2022, driven by the importance
of e-commerce business enablement for survival in the printing industry which
is ravaged by the impact of the Internet and digital technologies.
The emergence of the Internet has had
both positive and negative impact on the printing industry. While declining
print volumes was the most notable impact on the industry as a result of
increased migration to online marketing and digital content, the industry also
witnessed cost reductions and operational efficiencies as a result of e-procurement
and execution of print jobs. Utilization of the Internet for print quotation
management, online ordering & order queue management, customization of
print projects and enabling self-service engagement with print customers, has
pushed the printing industry into a new era of technological excellence.
Companies, publishers, direct mail providers among others are on the lookout
for a simplified way of acquiring printed work and Web-to-Print (W2P) being
essentially an e-commerce tool helps streamline the print buying procedure.
Defined as the provision of a wide variety of print related offerings online
through an interactive self-service portal/user interface, W2P enables the
printing industry to take advantage of e-business tools to compete effectively
in the current era of digitalization and create significant opportunities for
profit improvement. In this era of economic pressures, tight budgets and cost
constraints, the Internet plays a dual role of both a technology enabler and a
cost reducer. Few of the business benefits offered by W2P include agility,
flexible workflows, reduce inventory and administrative costs, cost effective
delivery of print services, shorter turnaround and time-to-delivery.
Few of the factors driving growth in the
market include semi positive outlook for the world printing industry and need
to fight disruptive technological changes; growing demand for Print-On-Demand (POD) services; growing trend towards personalized print
adverts and the ensuing focus on variable data printing; and growing popularity
and acceptance of cloud hosted W2P services. The market is also poised to
benefit from the growing prominence of web-enabled portals for large-format
digital printing. A growing number of W2P available in the market are developed
to handle wide format printing. Modern W2P have successfully resolved few of
the challenges traditionally associated with large format printing such as
customization and variable pricing. Hosted W2P services are additionally
helping push up adoption as it eliminates the need for IT infrastructure and
collaboration with an ISP to Internet Service Provider to provide back- end
support. Also, wide-format printing/imaging feature large file sizes, storage
needs and high bandwidth capabilities which are better handled by a hosted
service provider.
As stated by the new
market research report on Web-to-Print,
Europe represents the largest market worldwide. Asia-Pacific is forecast to
emerge as the fastest growing market with a CAGR of 11.5% over the analysis
period, led by factors such as a robust advertising industry against a backdrop
of stable consumption of goods and services; increasing investments in direct
mail advertising as a result of the shifting preference for targeted
advertising; strong demand for packaging printing against the backdrop of healthy
growth in retail trade in developing Asian economies such as Taiwan, India, South
Korea and China; rising levels of education and ensuing increase in consumption
of printed media such as educational, professional, business books, newspapers,
and magazines.
Major players in the market include Agfa-Gevaert
Group, Aleyant Systems LLC, Avanti Computer Systems Limited, B2CPRINT Ltd.,
Citation Software Inc., Electronics for Imaging Inc. (EFI), GMC Software
Technology Inc., Hewlett-Packard Development Company L.P., InterlinkONE Inc.,
MarcomCentral, NowDocs International Inc., PageDNA, Pageflex, PagePath
Technologies Inc., Print Science, Quark Inc., Quarterhouse Software Inc., Racad
Tech Inc., RedTie Limited, Rocketprint Software LLC, Vpress and Xerox
Corporation, among others.
The research report titled
“Web-to-Print: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides
a comprehensive review of market
trends, issues, drivers, mergers, acquisitions and other strategic industry
activities of global companies. The
report provides market estimates and projections for all major geographic
markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK,
Spain, Russia and Rest of Europe), Asia-Pacific, Latin America and Rest of
World.
Global Industry
Analysts, Inc. 6150 Hellyer Ave., San Jose CA 95138, USA, All Rights Reserved.
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