The Global Market for Sports and Fitness Clothing is Projected to Reach US$231.7 Billion by 2024

Encouraging Participation in Sports and Growing Penchant for Fitness Drive Demand for Sports and Fitness Clothing, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Sports and Fitness Clothing market. The global market for Sports and Fitness Clothing is projected to reach US$231.7 billion by 2024, driven by rising health consciousness among people and increase in participation in sports and fitness activities.

Sports apparel or sports clothing comprises sports or sports-inspired apparel that is worn for sports or leisure activities, while fitness clothing refers to clothing used during fitness activities such as aerobics, gym, yoga and running among others. Besides sporting events, the global sports and fitness apparel market continues to benefit from growing number of fitness enthusiasts, rise in number of people embracing active lifestyles, and increasing popularity of trendy activewear as casual wear. Other favorable trends such as a stylish teenage marketplace, and a tendency towards casual dress in the workplace support market growth. Women are emerging into a lucrative target audience, given their increased involvement in newer sports and fitness activities such as yoga and aerobics. The market for plus size fitness and active wear is expected to grow rapidly as more number of obese or overweight people take to exercises to manage weight.

Driven by the athleisure trend, athletic apparel industry, which was once relegated to exclusively meeting the needs of sports persons, is now finding a significantly wider acceptance- even becoming clothing of choice - in all walks of life. Sportswear is now turning into a style statement and a rapidly evolving fashion trend. Workout apparel for women is also gaining significance in the fashion world. Sportswear manufacturers are shifting focus on innovating new technologies and fabrics that only reduce sweat, control body temperature and support muscles but also enhance athletes look. Features such as protection against UV rays have also been able to garner attention over the years. Smart workout clothing is another emerging market which offers fitness enthusiasts an alternative to fitness-tracking devices such as FitBit. Connected Clothing and 3D  printing are other emerging trends in the market

As stated by the new market research report on Sports and Fitness Clothing, Europe represents the largest market worldwide. Asia-Pacific ranks as the fastest growing market with a CAGR of 6.9% over the analysis period. Growth in the region is led by growing focus on healthy lifestyles, rise in participation in sports, favorable demographics, a booming middle class, and rise in income levels.

Major players in the market include ASICS Corporation, adidas Group, Reebok International Ltd., Bravada International., Columbia Sportswear Company, HanesBrands Inc., Kappa, lululemon athletica Inc., Nike Inc., Puma SE, Under Armour Inc., and VF Corporation, among others. 

The research report titled "Sports and Fitness Clothing: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of trends, issues, competitive overview, market share data, and strategic industry activities of major companies worldwide. The report provides market estimates and projections in US dollars for major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia Pacific, Latin America and Rest of World. Product segments analyzed include Sports Apparel and Fitness Clothing.

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