The Global Market for Stationery Products is Projected to Exceed US$234 Billion by 2024

Rise in Literacy Levels and Expanding Enterprise Activity Drive the Stationery Products Market, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Stationery Products market. The global market for Stationery Products is projected to exceed US$234 billion by 2024, driven by the rise in literacy levels, increase in school enrollments, and expanding enterprise activity, primarily in developing countries.

Stationery products market is characterized by a dispersed customer base with diverse choices. Growing levels of literacy across the globe has especially made basic stationery items such as pens, pencils and paper ubiquitous products across the globe. Product developments and different activity on the desk have also redefined the scope of stationery products to include a wide gamut of products covering school, home, and office requirements. Expanding enterprise segment, increase in number of offices, proliferation of home offices and growing number of working population on the other hand drive demand for office use stationery products such as markers, files, folders, diaries, binders, organizers, and even writing instruments.

Despite digitization, the stationery products market continues to exhibit a decent growth momentum which could be partially attributed to trade-up and innovation. With electronic means of communication fast turning out to be the norm in school, home and office environments, stationery manufacturers have been repositioning their offerings. The trend is readily evident among the makers of fine writing instruments. While adoption of paper-based products has been slumping in most markets, on account of the proliferation of digitalization technologies, demand for computer and printer supplies has been healthy.

Stationery manufacturers are laying significant focus on offering value, with better appeal and also improved convenience to survive competition. Efforts are centered on innovations in terms of novel models, formats and designs. Personalized stationery is gaining momentum with various companies focused on customizing their stationery to enable them achieve unique corporate identity. The paper industry is further embracing new materials, finishes, colors and designs inspired from fashion and architecture designs. In response to the trend towards eco-friendly products, paper sourced from alternative fibres such as kenaf, hemp, and bagasse. New, advanced technology in the pen industry is ushering more durability with smoother tips, quality and ergonomics. Growth in the writing instruments market is also supported by rising demand for sophisticated writing instruments, multi-function pens, and online retailing.

As stated by the new market research report on Stationery Products, Europe represents the largest market worldwide. Asia-Pacific ranks as the fastest growing market with a CAGR of 6.1% over the analysis period. Growth in the region is primarily led by improvement in literacy rates, rise in number of school enrollments, increasing spending by the governments on education and rise in number of office establishments.

Key players in the market include A. T. Cross Company, ACCO Brands Corporation, Adveo Group International SA, American Greetings Corporation, Archies Limited, Aurora DUE s.r.l., Brother International Corporation , Canon U.S.A. Inc., CSS Industries Inc., Dixon Ticonderoga Company, Groupe Hamelin, Hallmark Cards Inc., Herlitz PBS AG, Hewlett-Packard Development Company, L.P., International Greetings Plc, International Writing Instrument Corp., Kokuyo Co., Ltd., Letts Filofax Group Ltd., Mitsubishi Pencil Co. Ltd., Newell Rubbermaid Inc., Office Depot Inc., Pentel Co. Ltd., Pilot Corporation, Pilot Pen Corporation of America, PT Pabrik Kertas Tjiwi Kimia TBK, Richemont, Montblanc International GmbH, Samsung Electronics, Societe BIC, Staples Advantage, ST DuPont SA, and Xerox Corporation, among others.

The research report titled “Stationery Products: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, growth drivers, product innovations and strategic industry activities of major companies worldwide. The report provides market estimates and projections for all major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India, and Rest of Asia-Pacific), Middle East/Africa, and Latin America (Brazil and Rest of Latin America). Product segments analyzed in the report include Printing Supplies (Carbon & Stencil Paper, Inked Ribbons, and Inks & Toners), Mailing Supplies (Padded Envelopes, Paper-based Envelopes, Sealing Tapes, and Other Mailing Supplies), Marking Devices (Hand Stamps and Stencils), Paper-based Stationery Products (Business Forms & Books, Exercise Books, Message Notes, Notebooks, Organizers, Scrap Books, Writing Pads, Writing/Printing/Copying Paper, and Other Paper-based Stationery Products), Filing Products, Party Goods, Writing & Marking Instruments (Pens/Markers and Pencils/Art Goods), and Other Stationery Products.

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