The Global Market for Channel-in-a-Box is Projected to Reach US$312.5 Million by 2024
Increasing
Channel Density and Quest for Profitability Drive Global Demand for Channel-in-a-Box,
According to a New Report by Global Industry Analysts, Inc.
GIA launches comprehensive analysis of industry
segments, trends, growth drivers, market share, size, and demand forecasts on
the global Channel-in-a-Box (CiaB) market. The global market for Channel-in-a-Box is projected to reach US$312.5 million
by 2024, driven by increasing channel density and the quest
for profitability among broadcasters around the world.
Automation is a key trend sweeping through the
broadcasting industry. All processes ranging from video acquisition, news
production, media asset management to distribution are being automated for
greater efficiency and effectiveness. Automation imparts reliability and
robustness required for 24/7 broadcasting and provides broadcasters with a
higher rate of return on investments (ROI). In this regard poised to benefit is
Playout automation solutions such as “Channel-in-a-box (CiaB)” technology.
Defined as an integrated master control technology, Channel-in-a-box includes
channel branding, switchers, graphics, audio and routing all rolled into a
single appliance. In other words, functionalities of all of the traditional
Playout devices such as, graphics inserters, subtitling inserters, audio
servers, and aspect ratio converters, among others are all integrated into a
single equipment.
By minimizing the number of high maintenance and
complex systems in a production workflow, CiaB holds the promise of offering a
reduction in capital as well as operating costs, thereby enabling broadcasters
to function competitively in the market. Installation costs are relatively low for CiaB,
given the need to manage only a small number of devices. Fewer points of
failure is another advantage, given the lesser amount of wiring required.
Operating costs are low as fewer equipment translates to lower power
consumption, reduced cooling requirements and space, and lesser upgrading and
maintenance costs. Service costs are lower, given the lesser number of systems
to install and integrate. While early CiaB solutions largely lagged in truly
supporting a complex broadcast channel, solutions available today however are
offering a scalable, reliable and cost effective means of distributing not only
single HD channels, but also multiple HD channels.
Disruptive innovation is poised to drive future growth
and value in the broadcasting industry. Few of the disruptive forces in the
industry include migration from traditional broadcasting networks to IP
networks, development of over-the-top broadcasting, and expansion of media
consumption from large TV screens to myriad types of small mobile screens. Channel-in-a-Box
allows both new and established operators to leverage the opportunities
provided by the aforementioned trends. Adapting to a fragile and hesitant
recovery is the new reality that confronts businesses worldwide. The need to
cut costs is painfully matched with the essential prerequisite to maintain
adequate capacity to create long-term value amid fluctuating demand. The strain
of competitively performing in a tough market environment is creating increased
willingness to adopt technologies that yield maximum economic dividends and
provide easy opportunities for cost savings. CiaB is emerging as an attractive solution for multiple channel delivery. With growing demand, CiaB
solutions are constantly being refined, with attempts for including greater
number of features. And with increasing confidence in the solution’s benefits
and positive use history, growing number of distribution facilities, teleports,
and broadcasters who were previously reluctant, are now increasingly adopting
CiaB.
As stated by the new market research report on Channel-in-a-Box, the United States represents
the largest market worldwide, followed by Europe. Though developed markets such
as the U.S., and Europe account for the bulk of revenues, developing markets
such as Asia-Pacific and Latin America will lend significant traction to growth
in the coming years. With a plethora of regional channels China, India,
and Latin America are expected to be the major growth drivers in future. Latin
America is forecast to emerge as the fastest growing market with a CAGR of 20.2%
over the analysis period.
Key players in the market include Aveco s.r.o.,
Bitcentral Inc., BroadStream Solutions Inc., Evertz Microsystems Ltd., Florical
Systems, Grass Valley, HARDATA Corp., Harmonic Inc., Imagine Communications
Corp., Pebble Beach Systems Ltd., Pixel Power Ltd., PlayBox Technology Limited,
SGT, S.A.S., SkyLark Technology Inc., Snell Advanced Media Ltd., Vector 3 S.A.,
wTVision, and XOR Media Inc. among others.
The research report titled "Channel-In-A-Box (CiaB): A Global
Strategic Business Report"
announced by Global Industry Analysts Inc., provides a comprehensive review of
market trends, growth drivers, innovations and launches, and strategic industry
activities of major companies worldwide. The single segment report provides
market estimates and projections in US dollars for all major geographic markets
including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain,
Russia, and Rest of Europe), Asia-Pacific (China, and Rest of Asia-Pacific), Latin
America, and Rest of World.
Global Industry
Analysts, Inc. 6150 Hellyer Ave., San Jose CA 95138, USA, All Rights Reserved.
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