The Global Market for Cider is Projected to Reach US$13.8 Billion by 2024

Premiumisation to Drive the Global Cider Market, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market size, share, and demand forecasts on the global Cider market. The global market for Cider is projected to reach US$13.8 billion by 2024, driven by increasing preference for craft and premium cider, product innovation, rising marketing and awareness improving efforts.

Cider is an alcoholic beverage made from fermentation of apple juice. A niche segment in the larger alcoholic beverages market, popularity and consumption of cider is largely constricted to limited traditional markets. Low awareness of cider and high popularity of other beverages have historically relegated cider to a discerning few and during specific occasions. Growing trend towards low-alcohol content drinks, increasing health consciousness driving consumers toward gluten-free beverages, and improving awareness and knowledge of cider have in recent years contributed to significant growth. Increase in disposable incomes, perception of alcohol consumption as a symbol of higher status, rising demand for premium brands, efforts from cider companies to improve awareness of cider and expansion in to non-traditional markets are expected to drive cider market going forwards. An emerging trend in the cider market is the departure from the mainstream cider product, into premium and craft products. Rising emphasis on provenance, increasing number of occasions for cider consumption and regulations on alcohol consumption levels are expected to have a significant positive impact on market growth. 

Product innovation continues to serve as the major factor driving growth in the market. Cider, as an alcoholic beverage, benefits from its palatability for wider demographics. Cider companies continue to innovate in this category with new flavors, packaging formats, portions and distribution, introducing products that suit to palates of different target consumers. Increasing distribution in both on and off trade channels is expected to improve availability and increase product awareness. With premiumisation coming to the fore, several leading players launched new products in this space to capitalize on the trend. At the center of these trends lies the renaissance of apple cider, which is back in vogue. A key aspect to artisanal or craft cider is provenance or orchard credentials for cider in question that is fast gaining importance, and producers are responding with offering craft cider in bottles and as draught. Another key trend is the growing practice of cider gifting and sharing, and consumption in unconventional occasions in some markets, driving manufacturers to focus on offering premium ciders in large bottles. While innovation remains a critical factor to future growth, low awareness remains a major impediment.

As stated by the new market research report on Cider, Europe represents the largest market worldwide. Cider consuming tradition in some markets, suitable weather conditions for growing cider apples, strong craft cider production sector and government support in the form of tax exemptions are the major reasons for higher consumption of cider in select markets across the region. Asia-Pacific represents the fastest growing market with a CAGR of 6.5% through the analysis period led by increasing income, improving living standards, growing awareness and improving retail availability of cider.

Major players in the market include Aston Manor Brewery, C&C Group plc, Carlsberg A/S, Distell Group, Halewood International Holdings PLC, Heineken N.V. and The Boston Beer Company, Inc. among others.

The research report titled “Cider: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections for Cider in value and volume terms for all major geographic markets such as United States, Canada, Europe (France, Germany, Ireland, UK, Spain and Rest of Europe), Asia-Pacific (Australia and Rest of Asia-Pacific), Latin America, South Africa and Rest of World.

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