The Global Frozen Fruits and Vegetables Market is Projected to Reach 35.3 Million Tons by 2024

Rising Demand for Convenient and Easy to Prepare Foods Drives Growth in the Global Frozen Fruits and Vegetables Market, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Frozen Fruits and Vegetables market. The global Frozen Fruits and Vegetables market is projected to reach 35.3 million tons by 2024, driven by the growing consumer demand for convenience foods with minimal preparation time.

Frozen fruits and vegetables constitute the second largest segment in the global market for processed fruit and vegetables. Frozen produce is considered to be superior to canned and dehydrated variants, in terms of retention of nutritive properties, freshness and taste. Since fresh fruits and vegetables are prone to fast deterioration and hence loss of nutritive value a short time after their picking, the freezing technique ensures that nutritional elements such as antioxidants, minerals and vitamins are locked into the products. Freezing also ensures that fruits and vegetables do not get spoiled due to exposure to light and heat and during transportation. Propelled by the numerous advantages offered by frozen products compared to fresh produce, consumers across the world continue to show preference for frozen fruits and vegetables Growth is also attributed to other benefits of frozen produce including round-the-year availability, minimal wastage, preservability and convenience. The food-related health scares of recent times, such as the presence of bacteria and pesticides in fresh vegetables, and subsequent product recalls have also contributed to consumer shift towards quality assured freshly-frozen vegetables as healthier substitutes

Growing consumption of frozen fruits and vegetables in urban locations, due to increasingly busy lifestyles and rising disposable incomes of urban consumers, is leading to enhanced demand for frozen fruits and vegetables, which promise convenience and reduced preparation times. Rapidly changing consumption patterns of people, consumer preference for convenience foods, along with rising consumer demand for new flavors and ingredients are also driving market growth. The additive-free nature of frozen fruits and vegetables is another factor contributing to their immense popularity among consumers. The introduction of innovative and value-added products such as frozen vegetable mixes and frozen ready meals also present favorable prospects for the frozen fruits and vegetables market. Also driving market growth are the innovations in freezing techniques and developments in cold chain logistics. Technology advancements in the areas of post-harvest handling, transportation and storage are ensuring significant improvements in frozen produce, in terms of nutrition and quality, compared to fresh fruits and vegetables. The market is also known to greatly benefit from media coverage of studies backing the health benefits of frozen fruits and vegetables compared to their fresh counterparts.

As stated by the new market research report on Frozen Fruits and Vegetables, the United States represents the largest market worldwide. Rising consumer preference for convenience foods continues to sustain growth in the market. With busy schedules and lifestyles, traditional cooking takes a back seat, prompting a shift towards easy-to-use, easy-to-prepare convenience foods such as frozen vegetables and fruits. However, growth in developed economies including the US is likely to be moderated due to growing health consciousness among consumers and the subsequent increase in consumption of fresh fruits and vegetables. Asia-Pacific is forecast to register the fastest CAGR of 7.2% over the analysis period. Strong growth in the region will be led by the growing disposable incomes of people and the increase in demand for convenience and healthy foods, which will augur well for the frozen fruits and vegetables market. The burgeoning middle class population and the increasing number of working women with higher spending capabilities in countries such as India and China could translate into greater spending on convenient products such as frozen fruits and vegetables.

Major players in the market include Ardo NV, Bonduelle Group, Findus Sverige AB, Gelagri Bretagne SA, General Mills Inc., Greenyard NV, Lamb Weston Holdings Inc., McCain Foods Limited, Mirelite Mirsa Zrt., Pinnacle Foods Inc., Simplot Food Group, The Kraft Heinz Company, and Vivartia S.A., among others.

The research report titled “Frozen Fruits and Vegetables: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific, Latin America and Rest of World. The global and regional markets for frozen fruits and vegetables are analyzed by the Product Segments - Frozen Fruits and Frozen Vegetables.

To connect with us, visit our LinkedIn page.

Global Industry Analysts, Inc. 6150 Hellyer Ave., San Jose CA 95138, USA, All Rights Reserved.