The Global Market for Digital Cinema Projectors is Projected to Inch Up to US$642 Million by 2024
Digital Transformation
Maturity Dampens Growth in the Global Digital Cinema Projectors Market,
According to a New Report by Global Industry Analysts, Inc.
GIA
launches comprehensive analysis of industry segments, trends, growth drivers,
market share, size and demand forecasts on the global Digital Cinema Projectors
market. The global market for Digital
Cinema Projectors is projected to inch up to US$642 million by 2024, restrained to a large extent
by digital transformation maturity and the ensuing decline in market
opportunities.
Digitization
of projection technology in cinemas which began at the turn of the millennium, is
now reaching completion. Conventional film based or 35mm projectors are now
fully replaced with digital projectors in most movie theaters worldwide. Few of
the initial push factors that drove the digitization trend included low cost
production and distribution of movies in digital format; convenience associated
with digital movie distribution; better picture quality of digitally produced
movies; need for improving in-theater movie experience; and technological
advancements; among others. The increasing number of multiplexes worldwide as against
standalone cinemas over the last decade also played an instrumental role in powering
initial growth in the market. Operational efficiencies, enhanced flexibility, and
content innovation also represented benefits of digital cinema that encouraged widespread
adoption among exhibitors.
Currently
however, with penetration of digital cinema nearing maturity, demand for
digital projectors is declining especially in the developed markets. In North
America and Europe, in addition to saturation of digital projection systems, the
erosion in growth/market value is also triggered by factors such as plateauing number
of cinema screens and the ensuing decline in
opportunities for new equipment sales; convenience of online movie downloads
and emerging variety in entertainment alternatives; and decline in cinema attendance,
declining number of frequent moviegoers and overall sluggishness in the movie theater
industry. Also, the high ratio of screens to low demand for movies and the
resulting decline in ROI on digital investments is negatively impacting investments
in digital conversions by small theaters.
In
this largely mature market, recovery in demand is forecast to be witnessed during
the period 2019 through 2024, supported by replacement demand, which is
expected to kick in by the year 2019. The next replacement cycle will be led by
the emergence of 3D technologies, use of high frame rates, and 4K and laser
projection. Several theaters will need to upgrade to the new innovations in
digital cinema to survive in the industry. Other factors which will help spur long-term
growth in the market include establishment of new movie screens and multiplexes
in developing countries; and innovative developments in projection
technologies. The commercialization and expected popularity of laser
projectors will
help offset the waning demand in the market. Existing drawbacks in 3D
projection technology using Xenon-based light source in digital projectors will
drive interest in laser projectors in the coming years.
As
stated by the new market research report on Digital
Cinema Projectors, Asia-Pacific represents the largest market worldwide, led by thriving
film industry in several Asian countries, growing disposable incomes, and increased
spending on leisure and entertainment. Rise in movie viewership, and growing
penetration of cinemas in rural areas provide hope for growth in the region in the
foreseeable future.
Major
players in the market include Barco N.V., Christie Digital Systems USA Inc., NEC
Display Solutions Ltd., and Sony Electronics Inc., among others.
The
research report titled “Digital Cinema Projectors: A
Global Strategic Business Report” announced by Global Industry Analysts Inc.,
provides a comprehensive review
of market trends, issues, drivers, mergers, acquisitions and other strategic
industry activities of global companies. The report provides market estimates
and projections for digital cinema projectors in US$ terms for all major
geographic markets such as the US, Canada, Japan, Europe (France, Germany,
Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific, Middle East &
Africa and Rest of World.
Global
Industry Analysts, Inc. 6150 Hellyer Ave., San Jose CA 95138, USA, All Rights
Reserved.
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