The Global Market for Women’s and Girls’ Clothing is Projected to Reach US$1.2 Trillion by 2020

Changing Fashion Trends & Willingness to Splurge to Fuel Growth in the Women’s & Girls’ Clothing Market, According to a New Report by Global Industry Analysts, Inc.

GIA announces the release of a comprehensive global report on Women’s and Girls’ Clothing. The global market for Women’s and Girls’ Clothing is projected to reach US$1.2 trillion by 2020, driven by the growing desire of women to keep up with the rapidly changing fashion trends. Huge growth potential of developing economies also offers substantial opportunities for brands and retailers, worldwide.

Women’s and girls’ clothing is a market characterized by wide variations in consumer preferences. The market is highly complex, and is chiefly driven by the inherent desire of women to keep pace with rapidly changing fashion trends Growth in the market is supported by the willingness of women to spend more on clothing.  Rising demand for trendy clothing with distinct fabrics, patterns and styles is also influencing market growth. The market is influenced by the development of advanced fibers such as nanofibers and hybrid materials. Consumer preference for natural fabrics represents a key trend in the market. The rising prominence of online channels is transforming the retail landscape of the women’s apparel market. The ability of online stores to offer less expensive products in varied sizes, compared to physical stores remains a major pull for customers.

While the women’s apparel market, over the last few years, was negatively impacted by subdued consumer spending owing to adverse economic environment, future growth prospects remain bright, led by improving GDP, rising disposable income, and reviving consumer confidence. Current focus is on affordable fashion with brands and retailers looking to offer designer clothing at lower price points. Promotional campaigns undertaken by apparel makers and retailers are also expected to drive growth in the market. Blouses & Shirts represents the largest and the fastest growing product market. Demand for plus-sized clothing is witnessing robust growth, given the rising number of obese and overweight women, globally. Design and style innovation efforts are being directed at apparel for plus-sized customers. Another trend in the market is the rising demand for fitness wear, as increasing number of health conscious women take up exercise and fitness activities.

As stated by the new market research report on Women’s and Girls’ Clothing, Europe represents the largest market, worldwide. Asia-Pacific is poised to record the fastest CAGR of 9.5% over the analysis period. Growing maturity of the developed Western regions such as the United States and Europe, and growing affluence of the population base in emerging economies are encouraging companies to invest in developing markets. China, India, Brazil, Chile, and Mexico present compelling opportunities for apparel retailers, owing to steady economic growth, rising disposable income, rapid urbanization, and increased spending on designer and branded clothing.

Major players covered in the report include Amer Sports Corporation, Benetton Group Spa, Fruit of the Loom, Donna Karan International Inc., Esprit International, Guess Inc., Hanesbrands Inc., Hugo Boss AG, Jockey International Inc., Kellwood Company, Nike Inc. Limited Stores LLC, PVH Corporation, Reebok International Ltd., Reebok International Ltd., Gap Inc., Limited Brands Inc., Sears Holdings Corp. and Wal-Mart Stores Inc., among others.

The research report titled "Women’s and Girls’ Clothing: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, drivers, issues, and strategic industry activities of major companies worldwide. The report provides market estimates and projections in US$ Million for global and major regional markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India, and Rest of Asia-Pacific), Middle East, Latin America (Brazil and Rest of Latin America), and Rest of World. Product Segments analyzed include Women's & Girl's Dresses, Women's & Girl's Suits & Coats, Women's & Girl's Blouses & Shirts, Women's & Girl's Slacks & Trousers, Women's & Girl's Underwear & Nightwear, and Women's & Girl's Other Garments.