The Global Market for Outdoor Wi-Fi is Projected to Reach US$37.7 Billion by 2020

The Emerging Era of Digital Nomads & Focus on Monetizing Outdoor Public Wi-Fi Drives the Outdoor Wi-Fi Market, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Outdoor Wi-Fi market. The global market for Outdoor Wi-Fi is projected to reach US$37.7 billion by 2020, driven by the emerging era of digital nomads, extreme remote working, and the growing focus on monetizing outdoor public Wi-Fi.

Demand for outdoor Wi-Fi is growing at a healthy pace globally, fuelled by a multitude of factors which are encouraging the deployment of Wi-Fi networks in public and private outdoor spaces. Widespread penetration of Internet-enabled mobile devices such as smartphones and tablet PCs; nomadic use of the Internet by the current generation of connected on-the-go population; growing global base of remote mobile workers; deployment of 3.5G and 4G networks; and growing focus on monetizing outdoor public Wi-Fi, represent few of the major factors spurring growth in the market. Other factors influencing growth include growing political emphasis on providing free municipal Wi-Fi, technology improvements in outdoor Wi-Fi technology, and the emergence of Social Wi-Fi as the next big thing in digital marketing.     

The Outdoor Wi-Fi marketplace is being strongly influenced by the continued evolution in IEEE 802.11 Wireless Standards. The newest IEEE 802.11 standards feature several performance and technological improvements over the standards prevalent during the mid-2000s. Supported by improved performance and coverage benefits, the new IEEE 802.11 standard is enabling large-scale roll out of outdoor Wi-Fi networks spanning longer distances of networked area and with capacity to serve several hundreds of concurrent end-users in an uninterrupted and seamless manner. The fifth-generation Wi-Fi embodied by the IEEE 802.11ac standard will additionally fuel the trend further. Lucrative end-use markets for outdoor Wi-Fi include Municipalities, Transportation, Healthcare, Education, Hospitality, and the Retail sector, among others. Growing investments in smart city projects is driving the popularity of free public Wi-Fi, thus benefiting demand for outdoor Wi-Fi hotspots. A large number of municipal Wi-Fi deployments are focused on providing internet access to citizens in and around busy intersections and high-traffic pedestrian areas; parks, museums & stadiums; town squares and tourist attractions; and public parking lots among others. Similarly, outdoor Wi-Fi is growing in popularity in the transportation sector, with several transportation service hubs seeking to monetize their Wi-Fi networks by utilizing free outdoor Wi-Fi as a vehicle to deliver location based services and targeted advertisements and promotions. The competitive need to offer differentiated services by enriching the traveler experience, is therefore spurring the deployment of outdoor Wi-Fi networks at railway stations, bus terminals, and airports.   

As stated by the new market research report on Outdoor Wi-Fi, the United States represents the largest market worldwide. Asia-Pacific ranks as the fastest growing market with a projected CAGR of 18.8% over the analysis period. The growth in the region is supported by developments in wireless networking infrastructure especially wireless mesh networks, wider diffusion of high-speed broadband and growing government focus on providing affordable Internet connectivity to rural areas.   

Major players in the Outdoor Wi-Fi market include Aerohive Networks, Airspan Networks, Alcatel-Lucent, Alvarion Technologies, Avaya Inc., Cisco Systems Inc., Ericsson, Extreme Networks, Fortinet, Hewlett-Packard Company, Juniper Networks, NETGEAR® Inc., Nokia Networks, Ruckus Wireless Inc., Ubiquiti Networks Inc., Xirrus Inc., and Zebra Technologies, among others.

The research report titled “Outdoor Wi-Fi: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of global market overview, market trends, growth drivers, strategic industry activities, and profiles of major companies worldwide. The report provides market estimates and projections in US$ for geographic markets, such as US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America), and Rest of World.

Global Industry Analysts, Inc. 6150 Hellyer Ave., San Jose CA 95138, USA, All Rights Reserved.

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