The Global Market for Platform as a Service (PaaS) is Projected to Reach US$7.5 Billion by 2020

The Trend Towards “Develop Your Own Applications” Fuels Adoption of Platform as a Service (PaaS), According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size, and demand forecasts on the global Platform as a Service (PaaS) market. The global market for Platform as a Service (PaaS) is projected to reach US$7.5 billion by 2020, driven by the growing popularity of “Develop Your Own Applications” (DYOA) among enterprises.

The concept of cloud computing has revolutionized the way businesses operate and navigate through complex IT challenges. Cloud computing is seen by modern enterprises as the only tool to achieve end-to-end business transformation. The myriad ways in which the “cloud” is deployed in the business environment, both internally and externally, is helping amplify the business value achieved.  Defined as an emerging paradigm that enables both information technology infrastructure and software to be delivered directly over the Internet as a service, cloud computing is changing the approaches to how business applications are built and run. Defined as a service where the platform for developing, running and managing an application is offered as a service over the Internet, Platform as a Service (PaaS) enables rapid development of applications be it web, mobile or enterprise. PaaS eliminates the complexity and financial burden typically associated with deploying and managing the infrastructure required to develop and launch an app. In an increasingly competitive  IT world where strong emphasis is laid on agility and speed, PaaS is emerging into a key requirement for achieving faster and higher return on investments. IT managers and business leaders are migrating to PaaS, under pressure by the competitive need to compete in the digital economy with speed and agility.

With over 80% of the world’s population currently online, the future is an app-dominated future. The “Appification of Everything” is the new phenomenon that is spurring the creation of new incremental economic and business opportunities across a broad range of sectors including PaaS. Right from appification of smartphones, appification of the web to appification of businesses and enterprises, apps are today omnipresent and are revolutionizing user experiences across both mobile and web platforms. The insatiable appetite for apps is fuelling their development. The growing capital investments in app development and revenue generation opportunities in the app economy are driving the popularity of PaaS as the key enabler of the “appification” trend. Also driving growth is the growing popularity of “Develop Your Own Applications” (DYOA) among enterprises. The convergence of mobile, social, cloud, big data technologies, and the resulting era of anywhere, at any time, across a multitude of devices, is spurring the development of bespoke applications in modern enterprise and business environments. The ready-to-use platform offered by PaaS is supporting the DYOA trend, enabling companies to build their own applications and workflows. This strategy reduces reliance on pre-built third party apps, which in turn offers numerous operational and financial benefits to companies.

As stated by the new market research report on Platform as a Service (PaaS), the United States represents the largest market worldwide. Asia-Pacific ranks as the fastest growing market with a projected CAGR of 20.9% over the analysis period. The growth in the region is driven by strong investments in disruptive technologies, growing sophistication of IT infrastructure, and rapid development of the business and corporate sector in countries such as China, India, and South Korea.

Major players in the market include ActiveState Software Inc., Amazon Web Services Inc., Apprenda Inc., AppScale Systems Inc., Dell Boomi Inc., Engine Yard Inc., GigaSpaces Technologies, Google Inc., Informatica Corporation, IBM, Microsoft Corporation, MuleSoft Inc., Oracle Corporation, OrangeScape Inc., OutSystems, Pivotal Software Inc., Red Hat Inc., Salesforce.com Inc., SAP SE, EMC Corporation, SnapLogic Inc., Software AG, TIBCO Software Inc., and WSO2 Inc. among others.

The research report titled “Platform as a Service (PaaS): A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of trends, growth drivers, and strategic industry activities of major companies worldwide. The report provides market estimates and projections in US$ for geographic markets such as US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (Australia, China, India, South Korea, and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America), and Rest of World. PaaS Service Types analyzed include Application Life Cycle Management Platform as a Service (almPaaS), Application Platform as a Service (aPaaS), Integration Platform as a Service (iPaaS), Managed File Transfer Platform as a Service (MFTPaaS), Business Process Management Platform as a Service (bpmPaaS) and Other PaaS.

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