Global Shipments of Recreational Vehicles (RV) are Projected to reach 699.5 Thousand Units by 2020

Growing Popularity of RV Tourism Ignites Demand for Recreational Vehicles, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Recreational Vehicles (RV) market. Global shipments of Recreational Vehicles (RV) are projected to reach 699.5 thousand units by 2020, driven by the growing popularity of RV tourism supported by the development of RV parks and campgrounds and rise in the number of aging baby boomers with a taste for RV retirement lifestyle.  

Alternative tourism is expected to provide a fresh lease of life to the RV industry. The environmental and cultural damages wreaked by decades of cheap global tourism are fuelling interest in “Alternative Tourism”. Mass international tourism is increasingly becoming unsustainable. Beginning from the 1950s commoditization, homogenization and standardization of tourism has helped explode the number of tourists worldwide, by making tourism cheap, and affordable. Overcrowded tourist spots as a result of mass industrial tourism are resulting in the destruction of natural landscapes, and cultural practices. Among the various forms of alternative tourism such as nature-based tourism and cultural tourism, adventure tourism is encouraging the trend of alternative touring in personal vehicles. Driving to places rich in natural and scenic beauty and experiencing the simple joys of everyday living in the calm outdoors away from flashy and glitzy tourist eye-catchers, represents the essence of alternative tourism. And this experience is embodied in RV tourism. The preference for eco-tourism is chiefly benefiting RV vacations. Agri-tourism, which is a combination of nature-based tourism and cultural tourism, for instance requires camping at farms and wineries in self-contained RVs. RVs, in this regard, provide the opportunity to experience nature and enjoy local cuisines and locally grown and produced products.

Idyllic family-friendly lakeside spots nestled within the heart of mountains and valleys are attracting interest from families and households with young children as an alternative to mass tourism. The development of easy-to-reach campgrounds near highways and national parks are helping make RV tourism more real and practical for an increasingly larger percentage of the population. RV tourism additionally helps break the confines of resort life. Strong alternative travel plans are therefore forecast to benefit RV ownerships in the coming years. Also driving growth in the market are the nature deprived fast paced modern lifestyles and the growing need to reconnect with nature. Research findings are increasingly highlighting the link between modern culture's disassociation with nature and the rising incidence of childhood disorders such as obesity, attention deficit disorder (ADD), and depression. The technology dominant upbringing style and its negative impact on the healthy development of children, adults, families, and communities are benefiting the trend of modern naturalism. As the social challenges of deprived urban living increases there is a parallel interest in therapeutic emphasis on re-connecting with nature as a cure to the many developmental and psychological maladies of modern life. A growing number of people, especially households with young children are engaging in outdoor activities such as camping, trekking, and fishing, among others. The trend is supported by the improving global economy and recovery in consumer confidence and spending. Improving employment rates, and increase in disposable income are factors which help boost the confidence to indulgence in leisure travel. Recovery in spending on recreational activity including vacations is therefore expected to spur growth of travel-related products and services including RVs.   

As stated by the new market research report on Recreational Vehicles, the United States represents the largest market worldwide. The country’s dominance is supported by the growing base of retiring baby boomers flocking to adopt the RV lifestyles driven by the desire to spend retirement years in seeking a more richer experience in life, exploring new places and locations, and spending more time outdoors. All of these factors are encouraging baby boomers to prefer a mobile home over a traditional home. Falling home values are additionally boosting investments in motorhomes. Europe ranks as the fastest growing market with a CAGR of 6.8% over the review period, led by the renewed focus on forest recreation and tourism.  

Major players covered in the report include ADRIA MOBIL, d.o.o, Allied Recreation Group, Forest River, Inc, EverGreen Recreational Vehicles, Hobby-Wohnwagenwerk Ing. Harald Striewski GmbH, Hymer GmbH & Co. KG, Jayco Inc., Lunar, Northwood Manufacturing, Nexus RV, Niesmann + Bischoff GmbH, Pilote, Swift Group, Thor Industries Inc, Triple E Recreational Vehicles, Trigano SA, Westfalen Mobil GmbH, and Winnebago Industries among others.

The research report titled “Recreational Vehicles: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, growth drivers, product innovations and strategic industry activities of major companies worldwide. The report provides market estimates and projections for shipments of RVs in units  for all major geographic markets- US, Canada, Japan, Europe (France, Germany, Italy, UK, The Netherlands, Sweden, and Rest of Europe), Asia-Pacific (Australia, New Zealand, and Rest of Asia-Pacific), and Rest of World The US market for Recreational Vehicles is also analyzed by product category: Motor Homes (Class A, Class B, & Class C), Travel Trailers (Conventional Travel Trailer, & Fifth Wheel Travel Trailer), Campers & Camping Trailers (Folding Camping Trailer, &  Truck Camper); while the European market is analyzed by segments - Motor Caravan & Touring Caravan; and the Australian market by categories – Caravans and Campervans

Global Industry Analysts, Inc. 6150 Hellyer Ave., San Jose CA 95138, USA, All Rights Reserved.