The Global Market for Bridal Wear is Projected to Exceed US$80 Billion by 2020

Rising Levels of Extravagance in the Wedding Industry Drives the Global Bridal Wear Market, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Bridal Wear market. The global market for Bridal Wear is projected to exceed US$80 billion by 2020, driven by rising cultural expectations on lavish weddings, and increasing influence of celebrity weddings and social media.

Bridal wear symbolizes femininity, luxury, allure, and unparalleled elegance. The bridal wear market globally continues to expand and prosper despite economic crunches and recession concerns. Conventionally, the concept of bridal wear was limited to certain designers and small-sized boutiques that exclusively designed these dresses for affluent customers. However, the scenario changed gradually and several fashion designers started creating their wedding collections. In addition, premium fashion labels extended their focus from affluent to young consumers by including affordable bridal wear in their collections. Despite the introduction and popularity of latest styles and designs, the world of bridal fashion continues to remain timeless, reflecting classic trends over time. Driven by definite trends, dedicated fashion events, and the availability of a wide range of choices enabling consumers to choose bridal dress and jewelry that complement their personal traits, the market continued to gain momentum over the last few years. Bridal dresses with themes revolving around sophistication, elegance, sensuality, femininity, mischief, playfulness, and roguishness, introduced over the past few years, spurred further growth in the market.

Future growth in the market will be driven by increasing demand in developed and maturing markets as well as demographic shifts in population as the maturing millennium generation attains the age for matrimony. Increasing focus on targeting engaged couples, fabric innovations and advancements, growing popularity of celebrity bridal wear, and innovative and distinctively designed bridal wear being launched each season are some of the major factors expected to benefit market prospects in the coming years. Other important growth drivers in the near term include robust demand for wedding jewelry supported by wider acceptance of bridal jewelry beyond Western borders, launch of innovative and novel bridal jewelry, growing prominence of Internet and social media in decision making, and rising popularity of stylish yet comfortable bridal footwear.

As stated by the new market research report on Bridal Wear, the United States represents the largest market worldwide. Europe is expected to emerge as the fastest growing market registering a CAGR of 8.5% over the analysis period. These two markets continue to dictate and heavily influence fashion trends in the global bridal wear market. The demand for bridal dresses across Europe is mainly driven by increasing sales in the Germany, Spain, France, and the UK.  Japan, though relatively small as compared to several western markets, represents another notable wedding wear market worldwide.

Key players covered in the report include Alfred Angelo, Inc., CUT s.r.l., David's Bridal Inc., Harrods Ltd., Helen Rodrigues, JLM Couture Inc., Justin Alexander Limited, Macy's, Inc.,

Monique Lhuillier, Naeem Khan, Paloma Blanca, Pronovias Fashion Group, Pronuptia de Paris SA, Temperley London, Theia Couture, Vera Wang, Winnie Couture, and Yumi Katsura International Co., Ltd., among others.

The research report titled “Bridal Wear: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections in value for the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, Scandinavia, and Rest of Europe), Asia-Pacific (Australia, and Rest of Asia-Pacific), Latin America (Brazil, and Rest of Latin America), and Rest of World.

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