The Global Market for Fabric Softeners and Conditioners is Projected to Exceed US$12 Billion by 2020

Rising Demand for Scented and Eco-friendly Products Drives the Fabric Softeners and Conditioners Market, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Fabric Softeners and Conditioners market. The global market for Fabric Softeners and Conditioners is projected to exceed US$12 billion by 2020, driven by the rising demand for fragrant and natural laundry care products, and lucrative opportunities in the unpenetrated and under penetrated developing countries.

Fabric softeners, also known as fabric conditioners, represents one of the fastest growing segments in the laundry care market. Fabric softeners keep the fabric soft and help eliminate static cling by forming a chemical layer that is electrically conductive and possesses lubricating features. The chemical removes stains and prevents the fabric from developing static electricity and makes them smooth and fluffy. Key benefits offered by fabric softeners include softening of fabrics, extending life of clothes, prevention of musty odour on clothes that are dried indoors or in shade, reduction in the formation of wrinkles, enhancing the clothes’ endurance ability against stains, and enabling efficient glide of iron during ironing, among others.

Future growth in the market will be driven by robust demand from Asia-Pacific and Latin America supported by prospering economies, increasing disposable incomes and improving lifestyles translating into trade ups from cheaper mass brands into premium brands, coupled with the opportunities extended by unpenetrated and underpenetrated markets. Steady growth in mature markets supported by the launch of innovative products represents another important growth driver. Robust demand for eco-friendly, safe, green and sustainable fabric softeners, and availability of technically advanced products offering anti-stain, dual-fragrance, and energy saving capabilities are also expected to benefit market expansion in the near term.

As stated by the new market research report on Fabric Softeners and Conditioners, Europe represents the largest market worldwide, followed by the United States. The sheer size of these markets indicates high level of maturity and slower growth as compared to the developing countries. India and China, in particular, are forecast to register impressive growth over the analysis period, supported by the expanding urban population and growing per capita spending on household supplies and products. Led by China and India, Asia-Pacific ranks as the fastest growing market with a CAGR of 7.6% over the analysis period.

Key players covered in the report include Church & Dwight Co., Inc., Colgate-Palmolive Co., Henkel AG & Co. KGaA, Procter & Gamble Co., Reckitt Benckiser Group plc, Sun Products, and Unilever PLC, among others.

The research report titled “Fabric Softeners and Conditioners: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections in value for the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India, and Rest of Asia-Pacific), Latin America (Brazil, and Rest of Latin America), and Rest of World. Product segments analyzed in the report include Liquid Softeners, and Dry Sheet Softeners.

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