The Global Market for Fabric Softeners and Conditioners is Projected to Exceed US$12 Billion by 2020
Rising Demand for Scented and Eco-friendly Products Drives
the Fabric Softeners and Conditioners Market, According to a New Report by Global Industry Analysts, Inc.
GIA launches
comprehensive analysis of industry segments, trends, growth drivers, market
share, size and demand forecasts on the global Fabric Softeners and
Conditioners market. The
global market for Fabric Softeners and Conditioners is projected to exceed US$12
billion by 2020, driven by the rising demand for fragrant and natural
laundry care products, and lucrative opportunities in the unpenetrated and
under penetrated developing countries.
Fabric
softeners, also known as fabric conditioners, represents one of the fastest
growing segments in the laundry care market. Fabric softeners keep the fabric
soft and help eliminate static cling by forming a chemical layer that is
electrically conductive and possesses lubricating features. The chemical
removes stains and prevents the fabric from developing static electricity and
makes them smooth and fluffy. Key benefits offered by fabric softeners include
softening of fabrics, extending life of clothes, prevention of musty odour on
clothes that are dried indoors or in shade, reduction in the formation of
wrinkles, enhancing the clothes’ endurance ability against stains, and enabling
efficient glide of iron during ironing, among others.
Future growth
in the market will be driven by robust demand from Asia-Pacific and Latin
America supported by prospering economies, increasing disposable incomes and
improving lifestyles translating into trade ups from cheaper mass brands into premium
brands, coupled with the opportunities extended by unpenetrated and
underpenetrated markets. Steady growth in mature markets supported by the
launch of innovative products represents another important growth driver. Robust
demand for eco-friendly, safe, green and sustainable fabric softeners, and
availability of technically advanced products offering anti-stain,
dual-fragrance, and energy saving capabilities are also expected to benefit
market expansion in the near term.
As stated by
the new market research report on Fabric
Softeners and Conditioners, Europe represents the largest market worldwide,
followed by the United States. The sheer size of these markets indicates high
level of maturity and slower growth as compared to the developing countries.
India and China, in particular, are forecast to register impressive growth over
the analysis period, supported by the expanding urban population and growing
per capita spending on household supplies and products. Led by China and India,
Asia-Pacific ranks as the fastest growing market with a CAGR of 7.6% over the
analysis period.
Key players covered
in the report include Church & Dwight Co., Inc., Colgate-Palmolive Co.,
Henkel AG & Co. KGaA, Procter & Gamble Co., Reckitt Benckiser Group
plc, Sun Products, and Unilever PLC, among others.
The research
report titled “Fabric
Softeners and Conditioners: A Global Strategic Business Report” announced
by Global Industry Analysts Inc., provides a comprehensive review of market
trends, issues, drivers, mergers, acquisitions and other strategic industry
activities of global companies. The report provides market estimates and
projections in value for the US, Canada, Japan, Europe (France, Germany, Italy,
UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India, and Rest of
Asia-Pacific), Latin America (Brazil, and Rest of Latin America), and Rest of
World. Product segments analyzed in the report include Liquid Softeners, and Dry
Sheet Softeners.
Global Industry
Analysts, Inc. 6150 Hellyer Ave., San Jose CA 95138, USA, All Rights Reserved.
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