The Global Market for Ostomy and Incontinence Products is Projected to Reach US$24.5 Billion by 2022

Wider Retail Distribution Aimed at Increasing Consumer Reach to Spur Sales of Ostomy and Incontinence Products, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Ostomy and Incontinence Products market. The global market for Ostomy and Incontinence Products is projected to reach US$24.5 billion by 2022, driven by high decibel marketing efforts to improve consumer awareness, developments in retail distribution infrastructure aimed at improving consumer reach and growing prevalence of incontinence as a result of a rapidly aging population and rise in obesity, diabetes and other co-morbid conditions.

Physical changes associated with aging such as enlarged prostate in men and changes in hormone levels in women are major causes for incontinence. Aging population therefore ranks as a primary driver for the increase in ostomy and incontinence diagnosis worldwide. Altering lifestyles and increasing obesity are leading to the onset of incontinence at a much earlier age, exposing the younger population to higher risks. Incontinence is defined as involuntary leakage of urine due to weakened or loss of control of urinary sphincter. The rise of colorectal cancer in developed and emerging markets due to changing food habits continues to buoy the market for ostomy care products. Referred to a procedure that involves creating a stoma or opening on the body for eliminating body wastes such as urine or feces, ostomy care requires use of a wide range of products whose demand is directly dependent on the prevalence of conditions and number of procedures carried out.

The market for years has been plagued by lower penetration of ostomy and incontinence care products in affected population as a result of social stigma and emotional distress associated with the condition. Wider marketing and distribution by manufacturers is however helping spread awareness, promising to liberate the market from the perceptual bottlenecks being faced. Other factors driving adoption of these products include increasing focus on leading active lifestyles among the elderly and product innovations that make adult diapers more thinner, and absorbent.

Material innovations have paved way for products that are functionally more effective yet thinner in dimensions and appearance. New and advanced underpads, panty liners and pull-up pant underwears are driving sales in the market. With the Internet emerging as a major retailing platform, with the ability to enable patients make convenient, discreet and anonymous purchases, product penetration is poised to spiral further. Women represent a major consumer cluster for incontinence products.

As stated by the new market research report on Ostomy and Incontinence Products, Europe represents the largest market worldwide, supported by societal aging, higher awareness and favorable reimbursement policies. Asia-Pacific ranks as the fastest growing market worldwide, with a CAGR of 10.5% through the analysis period. The growth in the region is led by the rise in obesity and colorectal cancer, developments in healthcare retailing, rising awareness and greater willingness among patients to seek treatment and care, adoption of smart game changing product strategies by manufacturers and increased healthcare per capita spending among the expanding base of middle class population.   

Major players covered in the report include Attends Healthcare Products, Inc., B. Braun Melsungen AG, C. R. Bard, Inc., Coloplast A/S, ConvaTec, Inc., First Quality Enterprises, Inc., Hollister Incorporated, Kimberly-Clark Corp., Medline Industries, Inc., Medtronic plc, ONTEX International N.V., Paul Hartmann AG, Svenska Cellulosa Aktiebolaget (SCA), The Procter & Gamble Company, TZMO SA and UniCharm Corporation among others.

The research report titled “Ostomy and Incontinence Products: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections for Ostomy and Incontinence Products in terms of US$ for all major geographic markets such as United States, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America) and Rest of World. Products segment analyzed in the report include Incontinence Products (Disposable Adult Diapers, Disposable Adult Shields, Disposable Under Pads, Drainage Bags, Incontinence Clamps, Incontinence Cleaners, Deodorizers, and Urinals), and Ostomy Products (Ostomy Bags/Pouches, Deodorants, Irrigation Products, and Skin Barriers/Care Products).

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