The Global Market for Tampons is Projected to Reach US$3.4 Billion by 2024

Despite Health Concerns and Decline in Menstruating Female Population, Innovative Tampons Sustain Consumer Interest, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size, and demand forecasts on the global Tampons market. The global market for Tampons is projected to reach US$3.4 billion by 2024, driven by the lifestyle advantages provided by tampons for today’s physically and socially active empowered women, and steady launch of innovative, natural, biodegradable, smart, and organic tampons.

Tampons constitute an integral part of the feminine hygiene products market. While tampons were first introduced into the market in 1931, tampons are yet to establish firm footing as their penetration is almost non-existent in some of the high potential developing markets and almost all less-developed markets. Key reasons underlying the low penetration rates include cultural restrictions, lack of affordability, low awareness, non-availability across retail channels, and taboos associated with tampon use. Also, health risks caused by tampon use, especially bacterial infections and TSS (Toxic Shock Syndrome) are acting as major deterrents for increased adoption. Despite the concerns in place, tampons will continue to sustain consumer interest driven primarily by the increased focus of manufacturers on innovative and high performance products. Additional growth driver is the clear distinction of new age tampons over conventional options allowing women to shed their inhibitions and work freely during their periods in addition to ensuring proper feminine hygiene and enjoying emotional, ecological and social benefits.

Future growth, although slow, will be driven by the growing prominence of natural, renewable, and organic tampons as women become increasingly conscious about the environmental impact of what they use for menstrual protection. Environmentally sustainable products would remain the theme of technology innovation in addition to thinner, smaller, lighter and highly absorptive product characteristics. Ongoing technological advancements that are poised to benefit market prospects in the near term include tampons with a ‘wireless tampon signal’; Bluetooth-enabled tampon integrated with real-time data tracking capability that transmits data to the user’s smartphone; applicator-free tampons; diagnostic tampons; premium, high-performing tampons that are made using GOTS-certified organic cotton; and tampons laced with HIV prevention medication, among others. Though currently at inception stage of development, Smart Tampons would enable women to easily monitor their hormones, genetics, as well as fertility levels in addition to assisting them in identifying various ailments such as Chlamydia, endometriosis, as well as gonorrhea.

As stated by the new market research report on Tampons, the United States represents the largest market worldwide, followed by Europe. Intense competition, pricing pressures, maturing markets, and an aging demography represents key market growth challenges for these developed markets. Asia-Pacific represents the fastest growing market with a CAGR of 4.4% over the analysis period. This underexploited region offers untapped potential for growth supported by the largest base of menstruating population, rising penetration of e-commerce and m-commerce, unpenetrated and underpenetrated nature of the market, expanding affordability, growing retail infrastructure, and steadily rising population of working women.

Key players in the market include Albaad Massuot Yitzhak Ltd., Bodywise (UK) Ltd., Edgewell Personal Care Company, First Quality Enterprises, Inc., Kimberly-Clark Corporation, Lil-lets Group Limited, Procter & Gamble, Svenska Cellulosa Aktiebolaget (SCA), Asaleo Care Limited, and Unicharm Corporation, among others.

The research report titled ‘Tampons: A Global Strategic Business Report” announced by Global Industry Analysts Inc., offers a comprehensive analysis of the industry, market drivers, issues and trends, product introductions, and recent industry activity of major and niche market participants. The report provides estimates and projections in dollars for major geographic markets including the United States, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India, and Rest of Asia-Pacific), Latin America (Brazil, Mexico, and Rest of Latin America), and Rest of World.

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