The Global Swimwear and Beachwear Market is Projected to Reach US$24.3 Billion in Value Terms and 2.4 Billion Units in Volume Terms by 2024

Rising Popularity of Swimming as a Sport and Fitness Activity Drives the Global Market for Swimwear and Beachwear, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Swimwear and Beachwear market. The global Swimwear and Beachwear market is projected to reach US$24.3 billion in value terms and 2.4 billion units in volume terms by 2024, driven by the growing popularity of active and healthy lifestyle activities such as swimming, and the strong trend towards for beachside and leisure vacations.

Swimwear and beachwear are clothing worn by people when undertaking water-related activities or sports such as swimming, water skiing and water polo, or when visiting beaches for leisure activities such as surfing or sun bathing. Driven by the growing interest of people in water-based leisure and fitness activities as well as sporting events, the global market for swimwear and beachwear market globally is growing at a steady pace. Rising health consciousness among people and their increasing willingness/comfort in wearing swimwear is propelling sales of swimwear and beachwear among men, women and children. The increasing emphasis on maintaining active and healthy lifestyle and the growing desire to look fashionable by the pool and at the beachside are also driving demand for swimsuits. Also driving growth are factors such as increasing interest in body care, relaxation in dress codes and the rise in luxury travels.

The increasing acceptance of swimming as a leisure activity, particularly among the elderly, is also driving favoring market growth. With life expectancies on the rise and the elderly increasingly looking to stay fit to avoid age-related health problems, the participation of the elderly in water-based activities is on the rise, fueling sales of swimwear and beachwear in this consumer segment. Rapid growth of beauty and spa industry across the world is fueling sales of specialty swimwear products designed for women, while the growing popularity of plus-sized swimwear is becoming an opportunity for market players to tap into. Consumers are also exhibiting strong preference for high-end and luxury swimwear brands with features such as hand embroidered patterns and luxury beadings. The market is also being influenced by technology and material advancements and process innovations in the textile industry, which are enabling development of enhanced products. The growing use of neoprene fiber for developing fabrics to improve efficacy and elasticity of swimwear and the launch of UV protection swimsuits and thermal swimwear are few instances of product-related developments with positive implications for the market.

As stated by the new market research report on Swimwear and Beachwear, the United States and Europe represent the largest regional markets worldwide in value terms. The growth in these regions is fostered by steadily rising demand for premium swimwear products, increasing consumer participation in water sports and fitness activities such as swimming, and rising sales of swimwear through specialty stores. The growing demand for swimwear from the expanding elderly population in the region also augurs well for the market, while demand also continues to grow for plus-sized and modest swimwear. Asia-Pacific is forecast to register the fastest CAGR of 7.1% in value terms over the analysis period. Favorable macroeconomic factors and the growing popularity of swimming as a leisure, recreational, and sporting activity are driving demand for swimwear in Asia-Pacific. Sustained improvements in infrastructure facilities such as swimming pools and growing establishment of water parks in countries such China and India are also likely to stimulate sales of swimwear products.

Major players in the market include Arena Italia S.p.A, Diana Sport, La Perla Group, NoZONE Clothing Limited, O’Neill Inc., Panos Emporio, PARAH S.p.A, Perry Ellis International Inc., Jantzen Apparel LLC , PVH Corp., Quiksilver Inc., Seafolly, Seaspray Swimwear, Speedo International Ltd., Swimwear Anywhere Inc., TYR Sport Inc., and Wacoal Europe Ltd., among others.

The research report titled “Swimwear and Beachwear: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections, in both value and volume terms, for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain and Rest of Europe), Asia-Pacific (China, South Korea and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America) and Rest of World. In value terms, the global market is additionally analyzed by the End-Use Segments - Men's Wear, Women's Wear, and Children's Wear.

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