The Global Market for Big Data is Forecast to Reach US$86.1 Billion by 2024

The Race to be More Data Driven & the Ensuing Efforts to Apply Analytics to Drive Intelligent Decisions Drives Growth of Big Data Technologies, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Big Data market. The global market for Big Data is forecast to reach US$86.1 billion by 2024, driven by the spectacular growth in the creation and consumption of data and the ensuing rise of big data as the most valuable commodity driving competitive advantage of modern enterprises.  

In the new world characterized by information explosion, incorporating analytics is the only way to remain competitive and take smart decisions in a data driven world. Data has long been a critical corporate asset, but only now it is being monetized by analytics to stay ahead of competition. With the cost of creating, aggregating, assimilating, storing, and accessing data continuously declining, analytical methods and tools are becoming ubiquitous and in the coming years are poised to become indispensable. Analytics is therefore becoming a corporate strategy and a monetization strategy to develop scalable insights and capabilities that drive competitive advantage. Enterprises across the world, large and small, are going through analytics transformation supported by undisputable evidence that links the analytics capability with high business performance and competitiveness.

The scenario provides stupendous potential for big data and analytics in creating value. New generation of big data analytical tools have the potential to unleash even bigger value, making the technology the next frontier for innovation, competition, productivity and smart decision making. A growing number of companies are embarking on the journey towards building a big data environment to bring together large number of disparate datasets. Big data analytics combined with artificial intelligence (AI) and machine learning is the key for survival in the data-driven age of analytics.  Defined as a natural result of rapid digitalization, “Big Data” refers to extremely large datasets of structured, semi-structured and unstructured data of different types or categories generated from a variety of electronic devices, machines and digital networks and which has the potential to be mined for information and intelligence.

Internet of Things (IoT) represents a major growth driver for big data technologies. Big data analytics represents the linchpin for driving value from IoT projects. A chief factor that drives commercial interest in IoT is the continuous development in big data processing and handling technologies. All the massive volumes of information gathered by IoT sensors are virtually useless and are of no commercial value in the absence of technologies and infrastructure required to process them and analyze them in real time. Big data processing technologies like Hadoop, Edge or Fog Computing and M2M Data Analytics are vital to interpret sensor information and turn them into actionable business intelligence and insights.   

Another key trend in the market is the swelling volumes of readily available personal digital data and the growing use of the same to unlock the value trapped in “personal analytics” to develop more predictive consumer apps and solutions. Personal big data is a new class of asset for companies focused on developing consumer applications. The ability to glean insights from personal big data helps in the development of smart intuitive consumer apps which are anticipatory in their ability to service customer needs.  A significant departure from earlier approaches to consumer software development, personal data based predictive apps has the potential to proactively enhance consumer lives making it more productive and satisfying. Big data enabled predictive consumer apps have the ability to scan through a person’s Gmail, calendar, contacts, maps, flight schedules etc. to provide timely information updates.

As stated by the new market research report on Big Data, The United States represents the largest market worldwide. Asia-Pacific is poised to emerge as the fastest growing market with a CAGR of 20.3% over the analysis period driven by factors such as rapid digitalization of the enterprise sector; strong adoption of IoT technologies in myriad industries; growing interest in data monetization as a source of revenue among enterprises; and the rise of big data as a valuable commodity capable of driving competitive advantage and also the ability to innovate, both of which are valuable strength for companies in emerging markets negotiating global competition and productivity excellence.     

Major players in the market include 1010data Inc., Accenture plc, Actian, Amazon Web Services Inc., Cazena Inc., Cloudera Inc., Datameer Inc., Dell EMC, Fujitsu, Google Inc., Guavus Inc., Hewlett Packard, Hortonworks Inc., International Business Machines (IBM), MapR Technologies Inc., Microsoft Corporation, Oracle Corporation, Palantir Technologies, Ryft Systems Inc., SAP SE, Splunk Inc., and Teradata Corporation among others.   

The research report titled “Big Data: A Global Market Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections for all major geographic markets such as the USA, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World. The report also provides estimates and projection for all major sectors such as Software, Hardware and Services. End-Use Industries analyzed in the report include Telecommunications, Retail, Manufacturing, Healthcare Oil & Gas, Finance and Others (including Government, Military, and Education among others).


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