The Global Market for Prebiotics is Projected to Reach $8.9 Billion by 2024

Rising Awareness of the Brain-Gut Connection and the Resulting Focus on Maintaining Gut Health Drives Strong Growth in Demand for Prebiotics, According to a New Report by Global Industry Analysts, Inc.
                                                                                                
GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Prebiotics market. The global market for Prebiotics is projected to reach $8.9 billion by 2024, driven by myriad health and wellness benefits offered by prebiotics in enabling beneficial bacteria to grow and thrive to promote intestinal/gut health, mineral and nutrient absorption, and immunity.

Probiotics ensure that gut functions are at their best always. However, even the powerful probiotic bacteria need some help from prebiotics if they are to give their best performance at all times. Prebiotics are nothing but the food needed by probiotics offering them help in surviving in the hostile gut environment with all the powerful acids and enzymes present. Prebiotics constitute a carb type which cannot be broken down by the body. The non-digestible food constituent prebiotics passes through the body intact, helping food easily move through the system and promoting immune and digestive health. With growing number of studies indicating the impact gut bacteria have on overall wellbeing and immunity, demand for prebiotic products that help enhance the microflora ecosystem are gaining immense attention. Myriad benefits that are driving growing adoption of prebiotics include promoting improved absorption of magnesium, calcium and other minerals; enhancing the volume of useful or good bacteria and restricting growth of bad bacteria; inhibiting growth of carcinomas, adenomas and other lesions in the gastrointestinal tract; reducing risks factors associated with colorectal diseases; and maintaining intestinal consistency and bowel pH, among others.

Strong growth is projected for the market in the coming years driven by the growing awareness about the integral role of the gastrointestinal (GI) tract in managing interactions between the brain and the digestive system and the resulting focus on maintaining optimum gut health. Mounting evidence indicates that when gut bacteria feed on prebiotic fibers, they produce anti-inflammatory short-chain fatty acids known to lower the gut’s pH as well as deliver numerous health benefits such as decreased appetite, desirable blood sugar and strong immunity. Another important growth driver is the robust demand from food and beverage applications including but not limited to health drinks, dairy products, beverages, meat products, bakery products, nutrition bars, infant food, pet food, green foods, mineral supplements and weight loss products. Additional growth drivers include the growing significance of gut health in promoting heart health; surging popularity of functional foods; and plethora of potential applications that include addressing various food allergies; abetting skin health; prevention of eczema; prevention of heart ailments; and prebiotic-fortified clinical nutrition products. Consumer migration away from wheat that constitutes around 70% of the dietary fiber is expected to considerably increase significance of prebiotic supplements. Perceived effectiveness of prebiotics in addressing various infant health concerns such as infants becoming sensitized to infant formula as well as linking health of the mother’s gut microbiome with fetal development are also poised to benefit market expansion in the long run.

As stated by the new market research report on Prebiotics, Europe represents the largest market worldwide. Aging population, presence of leading manufacturers, high spending power of consumers, focus on preventive healthcare, the desire to stay healthy and maintain active lifestyles as well as foray of European prebiotic ingredient producers into new fields of applications such as snack and meat products represent key growth drivers in the region. Asia-Pacific represents the fastest growing market with a CAGR of 13.1% over the analysis period. Expanding middle class population with high disposable incomes, unpenetrated and underpenetrated nature of the market, aggressive retail marketing, Westernization of food habits, and robust production and consumption of functional foods and beverages represent key growth drivers in the region.

Key players in the market include Abbott Nutrition, Beghin Meiji S.A., BENEO-Orafti SA, Cargill, Incorporated, Clasado Biosciences Ltd., Coöperatie Koninklijke Cosun U.A., Danone SA, DuPont Nutrition & Health, Fonterra Co-operative Group Limited, Ingredion Incorporated, Jarrow Formulas, Inc., Kerry Group plc, Kirkman Group, Inc., Nestlé S.A., Nexira SAS, Royal FrieslandCampina N.V., Weetabix Limited, and Yakult Pharmaceutical Industry Co., Ltd., among others.

The research report titled “Prebiotics: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, drivers, mergers, acquisitions and other strategic industry activities of major market participants. The report provides market estimates and projections for major geographic markets including the United States, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Application types analyzed in the report include Animal Feed, Dietary Supplements, and Food & Beverage. Product segments analyzed for the US market includes Mannan-Oligosaccharide (MOS), Fructans (Fructo-Oligosaccaride (FOS), and Inulin), and Others.

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