The global market for Pet Accessories is projected to reach US$41.1
billion by 2025, driven by the emerging pet loving culture worldwide made
hugely popular by media coverage on celebrities and their furry friends. Pet
population comprising dogs, cats, birds and other animals is on the rise. Few
of the factors responsible for rising pet population include aging population
and empty nesters who adopt pets to fill the void; increase in households with multiple
pets; higher incomes; and growing number of single person households and unmarried
or childless households. Growing number of households with children are also
adopting pets with research studies revealing pets to have a positive impact on
children such as preventing depression and loneliness; develop motor skills by
feeding and grooming dogs; encourages outdoor activity such as regular walks
with dogs; promotes emotional development by encouraging responsibility
involved in caring for pets; and ability to treat behavioral problems in kids. Utilitarian
and functional use of pets has decreased over the last couple of years. Pets
today are part of the family and therefore households are beginning to spend on
pets on par with children. Emergence of “pet parents” as part of the humanization
of pets trend, is a key revenue generating trend in the pet industry. Adroit players in the industry are already
differentiating between pet owners and pet parents/pet guardianship. Per capita
spending by pet parents on pets is significantly higher as compared to pet
owners and they therefore represent a lucrative target customer cluster for pet
accessories.
Human love for pets transcends geographic boundaries. In France, French
Cafes offer fine dining for pups; in Japan, architects design cat-friendly
spaces in homes; companies in the UK offer paid paw-ternity leave for pet
parents; in Norway, Norwegians spend the highest on expensive pup food; and in
Sweden, regulations are enforced to ensure pets live healthy, happy lives. Read
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