Global Market for Consumer Batteries is Projected to Reach US$40.8 Billion by 2020

Soaring Sales of Consumer Electronic Devices Drives Growth in the Consumer Batteries Market, According to New Report by Global Industry Analysts, Inc.

GIA announces the release of a comprehensive global report on Consumer Batteries markets. Global market for Consumer Batteries is projected to reach US$40.8 billion by 2020, driven by booming sales of consumer electronic devices and technology innovation in battery chemistries.

Batteries are ubiquitous energy storage devices that find application as an indispensable power source in consumer electronic products like home electronics, mobile devices, hearing aids, video game controls, cordless phones, camcorders, and cameras among others. Robust market for mobile phones and other digital consumer electronic products holds great potential for batteries. Arrival of numerous power hungry consumer electronic devices is spelling opportunities for efficient and long-lasting batteries. Demand in the market will continue to be fueled by the development of technologically advanced products, such as 3D TVs, smart remotes, tablets, and mobile phones.

Data hungry and energy-hogging consumer electronics will provide battery manufacturers with recurring sales and opportunities. Battery manufacturers are therefore focusing resources on researching and developing battery systems capable of meeting the ever growing power requirements of the digital world. Development of newer battery chemistries promises to bring in improvements in performance, reliability, durability, and efficiency.  Growing need for high performance integrated battery solutions for use in rugged mobile computing platforms is additionally driving investments in R&D.

Secondary batteries, comprising Nickel Cadmium (NiCad), Nickel Metal Hydride (NiMH), and Lithium-Ion (Li-ion) based batteries, dominate the market. Given their varying technological lineage, the market prospects for each of these technologies differ substantially.  NiCad battery technology is weighed down by environmental concerns over cadmium toxicity in addition to facing stiff competitive threat from other advanced competing technologies. Market shares of NiCad and Ni-MH are expected to gradually decline, as adoption of Li-ion increases. Additionally, NiCd and Ni-MH are also expected to feel the heat of the arrival of new chemistries such as Nickel-zinc and Silver-zinc in the market. Large-area polymer batteries and wide prismatic batteries exhibit strong growth prospects on the back of accelerating demand for high-end IT products such as smartphones, tablet PCs and ultrabooks, which require slim, lightweight and high-capacity batteries.

Lithium-ion is the most exciting battery chemistry in the market with growth supported by growing demand for portable consumer products. The expanding base of smartphone users worldwide is expected to especially benefit the market. With “innovation” becoming a key driver of growth, manufacturers are investing heavily in the development of smaller and thinner Li-Ion batteries. In the primary batteries market, long-term growth is forecast to be led by the transition from Zinc-carbon to alkaline.

As stated by the new market research report on Consumer Batteries, Asia-Pacific represents the largest and the fastest growing market worldwide. Growth in the region is led by China. China is currently the largest producer and one of the leading consumers of Li-ion batteries globally. The United States represents the second largest market with growth supported by continuous upgrades and innovations in product design, and strong replacement demand.  

Major players in the market include Battery Technologies Inc., BYD Company Ltd., Electrochem Automation Inc., Energizer Holdings Inc., FDK Corp., GP Batteries International Ltd., Hitachi Maxell Ltd., Jiangmen TWD Technology Co. Ltd., LG Chem Co. Ltd., Panasonic Corp., Sanyo Electric Company Ltd., Procter & Gamble Company, Samsung SDI Co. Ltd., Sony Corp., Spectrum Brands Inc., VARTA Consumer Batteries GmbH & Co. KgaA, Tronic Technology Global Ltd., and Ultralife Batteries Inc., among others.

The research report titled “Consumer Batteries: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, growth drivers, new product introductions, and other strategic industry activities of major global players. The report provides market estimates and projections in US dollars for all major geographic markets including US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India, South Korea, and Rest of Asia-Pacific), Middle East, and Latin America (Brazil and Rest of Latin America). Product markets analyzed include Primary Batteries (Zinc Carbon, Alkaline, and Primary Lithium) and Secondary Batteries (Nickel Cadmium, Nickel Metal Hydride, Lithium Ion, and Other secondary batteries).

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