Global Market for Stationery Products is Projected to Reach US$169.2 Billion by 2020

Growing Levels of Literacy Drives the Global Market for Stationery Products, According to New Report by Global Industry Analysts, Inc.

GIA announces the release of a comprehensive global report on Stationery Products markets. Global market for Stationery Products is projected to reach US$169.2 billion by 2020, driven by growing levels of literacy and the ensuing rise in demand for educational supplies, and proliferation of home offices.

Writing is an important component of life at all stages right from early education to employment, and therefore ubiquitous stationery products like pens, pencils and paper have a place in homes, offices, businesses and classrooms around the world. Ever-rising population, growing number of schools, colleges, and universities, and subsequent rise in student admissions across the world has been fostering demand for a range of educational stationery products worldwide. Over the years, stationery products have expanded to include a range of office supplies and gift items. Increase in the number of business enterprises and workforce mobility induced proliferation of home offices are driving demand for desktop organization products, conference & presentation accessories, writing instruments and other office essentials.

Sales in the market to a large extent are highly cyclical in nature, with sales peaking during back-to-school period, and special seasons and occasions. This is particularly true in the case of school supplies, the demand for which typically peaks during school re-opening season. Holiday seasons like Christmas and New Year spur demand for greeting cards and party goods, when exchanging cards, gifts such as dairies, calendars, novelty pens, among others, is a ‘must-do’ in everyone’s list of priorities. In the corporate sector, sales of office supplies peak during the beginning of the calendar year or during the end of the financial year. The dawn of the computer age interestingly has generated strong demand for a new class of stationery products, such as, printing papers, copying papers, billing rolls, inked ribbons, and cartridges, among others.

The education sector represents the major end-use market, supported by scores of students globally requiring basic educational aids such as writing instruments, paper-based stationery products, and marking devices, among others. Educational institutions typically place bulk orders annually for stationery products for students, teachers and administrative staff. Banking and finance, architecture, and retail sectors also generate considerable demand for products such as marking devices, writing pads, binders, mailing supplies, and writing instruments, among others. Increase in enterprise activity including new office starts and branch expansions are helping boost market prospects for a range of office stationery supplies. Another factor driving growth in the market is the strong focus of manufacturers on product development and enhancements. Innovation is especially critical in the writing instruments sector as manufacturers seek to push these products as articles appropriate for gift giving. Introduction of new generation multifunctional writing instruments with enhanced features, such as pens with smartphone & tablet-optimized stylus, will spur growth in the market.

As stated by the new market research report on Stationery Products, the United States represents the largest market worldwide. Asia-Pacific ranks as the fastest growing market with a CAGR of 6.3% over the analysis period. Growth in the region is led by growing base of young students and professionals, increasing levels of employment, high disposable spends, strong economic growth, and rise in entrepreneurial skills and the resulting mushrooming of businesses across all sectors of manufacturing, services and retail.

Key players covered in the report include A. T. Cross Company, ACCO Brands Corporation, Adveo Group International SA, American Greetings Corporation, Archies Limited, Aurora DUE s.r.l., CSS Industries Inc., Dixon Ticonderoga Company, Groupe Hamelin, Hallmark Cards Inc., Herlitz PBS AG, International Greetings Plc, International Writing Instrument Corp., Kokuyo Co. Ltd., Letts Filofax Group Ltd., Mitsubishi Pencil Co. Ltd., Newell Rubbermaid Inc., Office Depot Inc., Pentel Co. Ltd., Pilot Corporation, Pilot Pen Corporation of America, PT Pabrik Kertas Tjiwi Kimia TBK, Richemont, Montblanc International GmbH, Societe BIC, Staples Advantage, and ST Dupont SA, among others.

The research report titled “Stationery Products: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, growth drivers, product innovations and strategic industry activities of major companies worldwide. The report provides market estimates and projections for all major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India, and Rest of Asia-Pacific), Middle East/Africa, and Latin America (Brazil and Rest of Latin America). Product segments analyzed in the report include Carbon Paper, Stencil Paper & Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting Cards, Mailing Supplies (Padded Envelopes, Paper-based Envelopes, Sealing Tapes, and Other Mailing Supplies), Marking Devices (Hand Stamps and Stencils), Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets, and Other Paper-based Stationery Products), Party Goods, Writing & Marking Instruments (Pens/Markers [Ballpoint & Gel Pens, Roller Pens, Mechanical Pens, Fountain Pens, and Markers] and Pencils/Art Goods [Wood-cased Pencils, Mechanical Pencils, and Art Goods]).