Global Email Marketing Spend is Projected to Reach US$9.1 Billion by 2020

High Email Marketing ROI Drives the Global Market for Email Marketing, According to New Report by Global Industry Analysts, Inc.

GIA announces the release of a comprehensive global report on Email Marketing. Global Email Marketing Spend is projected to reach US$9.1 billion by 2020, driven by growing awareness over the effectiveness and high returns on investment (ROI) offered by well drafted promotional email campaigns.

The marketing arena worldwide witnessed dramatic transformation over the past few years. While traditional media such as newspapers declined, new marketing channels emerged to complement the digital age. Direct marketing and targeted customer communication is growing in popularity. This channel-agnostic form of advertising has long been associated with inefficiencies in accurate targeting with a majority of direct marketing campaigns adopting a ‘mud at the wall’ approach via blanket campaigns. The last few years, however, witnessed a sea change with the development of sophisticated databases that allow marketers to access detailed information about target customers and market product/services tailored to individual needs. Customers are today given an easy way to opt in or out, thus reducing the risk of damaging the marketing reputation stemming from unsolicited marketing messages and violation of consumer privacy. Moreover, new media channels have imparted greater choice to both customers and marketers. Email being a medium for personal communication is an excellent instrument to deliver highly customized and personalized marketing information. Companies are therefore increasingly integrating email marketing into their marketing mix strategies to acquire and retain customers.

The steep decline in automated and triggered emails and a parallel rise in permission-based emails have helped encourage the resurgence in confidence in email marketing. Rising cost of conventional advertising through standard channels, improvements in email promotional strategies, use of advanced cutting-edge tools, and growing preference for green marketing against the backdrop of rising environmental concerns, represent few other significant factors driving growth in the market. Retention email marketing is growing in popularity as companies seek to drive more sales amid weak consumer spending patterns in developed economies. With acquisition of new customers being a key challenge for companies, significant marketing emphasis will be shed on acquisition emails by financial services and packaged goods companies, among others.

As stated by the new market research report on Email Marketing, the United States represents the largest market worldwide, followed by Europe. Retention emails account for a bulk of the volume of marketing emails generated in the country. Asia-Pacific ranks as the fastest growing market with a CAGR of 12.2% over the analysis period. Growth in the region is driven by rapid development of the communication infrastructure, increasing broadband internet penetration & launch of 3G/4G communication technologies, rising number of mobile internet subscribers, rising prominence of e-commerce, growing trend towards online shopping, and increasing disposable income and higher per capita consumer spending.

Key players covered in the report include AWeber Communications, BlueVenn Group Inc., Bronto Software, Campaign Monitor, Constant Contact® Inc., eBay Enterprise, Emailcenter UK Ltd., Epsilon Data Management LLC, ExactTarget Inc., Implix, iContact Corp., Lucini&Lucini Communications, Lyris Inc., Mad Mimi, MailChimp, MyEmma, Pinpointe, Silverpop Systems Inc., SimplyCast.com, StreamSend, StrongView Systems Inc., Teradata Corp., Topica Inc., and VerticalResponse Inc., among others.

The research report titled "Email Marketing: A Global Strategic Business Report" announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections in dollars for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (Australia, China, India, South Korea, and Rest of Asia-Pacific), Latin America (Brazil, Mexico, and Rest of Latin America), and Rest of World. The US market is further analyzed by segments including Transactional Email, Acquisition Email, and Retention Email.