Global Market for Ostomy and Incontinence Products is Projected to Reach US$20 Billion by 2020

Aging Population Drives Growth in the Global Ostomy and Incontinence Products Market, According to New Report by Global Industry Analysts, Inc.

GIA announces the release of a comprehensive global report on Ostomy and Incontinence Products markets. Global market for Ostomy and Incontinence Products is projected to reach US$20 billion by 2020, driven by aging population, high prevalence of inflammatory bowel diseases, rising patient awareness, and development of new and improved products.

With the risk of incontinence increasing with age, the aging world population represents a key demographic factor driving growth in the market. Incontinence primarily affects women, but the number of men suffering from the disorder is also on the rise. Growing awareness over health and hygiene among men is a key factor underpinning the bright potential in store for manufacturers in this consumer market. Online sales of incontinence products are witnessing strong gains as it liberates consumers from the social stigma and embarrassment associated with buying products at brick and motor retail stores. The institutional sector accounts for a major share of sales in the global market. With healthcare budgets coming under intense pressure, the sector is expected to bear the brunt of spending cuts, the impact of which is likely to be felt in the incontinence products market.

A key trend in the global market is the growing preference for Japanese-style adult disposable diapers, supported by product benefits such as low cost, and superior absorbent features. In the coming years, Japanese type diapers are forecast to witness growth at the expense of the current standard European styled diapers.  Market for ostomy care products is benefiting from the growing incidence of inflammatory bowel diseases (ulcerative colitis and Crohn’s disease) and bladder cancer. Despite the potential for growth, volume increase in ostomy procedures is limited by challenges such as development of non-surgical treatment options, and emphasis on early screening and detection of diseases.  

As stated by the new market research report on Ostomy and Incontinence Products, Europe and the United States represent the largest markets worldwide. Asia-Pacific is poised to record the fastest CAGR of 8.4% over the analysis period. Growth in the region is led by aging population, rising consumer acceptance, and launch of innovative products. The low product penetration rates in populous countries like China and India as compared to developed regions, offers strong untapped potential for growth. Disposable adult diapers dominate the market supported by manufacturer efforts to dispel patient discomfort related to purchase and use of the product, by developing innovative, user-friendly, and customized products which are discreetly retailed. 

Major players covered in the report include Attends Healthcare Products Inc., B. Braun Melsungen AG, loplast A/S, ConvaTec Inc., Covidien Ltd., C. R. Bard Inc., First Quality Enterprises Inc., Fu Burg Industrial Co. Ltd., Hollister Incorporated, Kao Corp., Kimberly-Clark Corp., ONTEX International N.V., Paul Hartmann AG, Svenska Cellulosa Aktiebolaget, and Unicharm Corporation.

The research report titled “Ostomy and Incontinence Products: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections in US dollars for all major geographic markets, including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (China, India and Rest of Asia Pacific), Latin America (Brazil and Rest of Latin America), and Rest of World. Products segment analyzed in the report include Incontinence Products (Disposable Adult Diapers, Disposable Adult Shields, Disposable Under Pads, Bags, Clamps, Cleaners, Deodorizers, and Urinals), and Ostomy Products (Ostomy Bags/Pouches, Deodorants, Irrigation Products, and Skin Barriers/Care Products).


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