Global Swimwear & Beachwear Market is Projected to Reach US$20 Billion by 2020

Rising Popularity of Beach Culture and Water Sports Drives the Global Swimwear and Beachwear Market, According to a New Report by Global Industry Analysts, Inc.

GIA announces the release of a comprehensive global report on Swimwear and Beachwear market. Global swimwear and beachwear market is projected to reach US$20 billion by 2020, driven by rising popularity of beach culture and water sports and launch of innovative products such as UV protection swimsuits and thermal swimwear.

The global swimwear and beachwear market is witnessing steady growth, driven by growing health consciousness, rising popularity of beach culture and water sports, increasing emphasis on active and healthy lifestyles, and continued innovations in swimsuit design and technology. Other factors driving demand in the market include growth of the beauty and spa industry, increasing life expectancy and the consequent increase in interest among the aged towards staying fit. Aging-but-active population in the US, Japan, and Europe as well as in emerging markets of Asia and Latin America, presents attractive opportunities for swimwear manufacturers.

Regional boundaries for fashion are fast blurring with increasing globalization where design trends have become more global than ever. Over the years, fashion, which was more concentrated on the element of style and innovation, is gradually changing its definition to the ‘comfort’ aspect. Increasing incorporation of the comfort element is attracting more consumers to swimwear. Women continue to be the larger buyer group in the global swimwear and beachwear market. They also constitute the highest spenders on expensive swimwear, while men continue to be price sensitive. The trend however, appears to be changing gradually, with men also beginning to show increased interest towards purchasing expensive swim and beachwear as the emphasis on aesthetics increases. Children's swimwear category, on the other hand, represents the fastest growing segment within the global swimwear and beachwear market. High end designers, who earlier emphasized more on the women’s segment, have now realized the potential of this exceptionally growing market segment, and are designing swimwear for this category.

As stated by the new market research report on Swimwear and Beachwear, Brazil constitutes the largest market in terms of unit sales and the United States in terms of value sales. Asia-Pacific, driven largely by China, represents the market with the highest potential for future growth. China represents the fastest growing market for swimwear and beachwear, both in terms of value and volume. Growing acceptance of swimwear as fashion attire, increasing consumer disposable income, and growing influence of western culture, are some of the major factors spurring growth in the country.

Major players covered in the report include American Apparel Inc., Arena Italia S.p.A, Diana Sport, Wacoal Eveden Ltd., La Perla Group, NoZONE Clothing Limited, O'Neill Inc., PARAH S.p.A,  Pentland Group Plc., Speedo International Ltd.,  Perry Ellis International Inc., Jantzen Apparel LLC, Quiksilver Inc., Seafolly, Seaspray Swimwear, Tefron Ltd., Swimwear Anywhere, Inc., TYR Sport Inc., and PVH Corp.

The research report titled “Swimwear and Beachwear: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of the swimwear and beachwear market, current trends, growth drivers, segmental analysis, new product introductions, strategic corporate developments, and focus on major and niche global and regional market participants. The report provides market estimates and projections in US$ and Units for all major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, and Rest of Europe), Asia-Pacific (China, South Korea and Rest of Asia-Pacific), Latin America (Brazil and Latin America) and Rest of World. Product segments analyzed in the report include Men's Swimwear and Beachwear, Women's Swimwear and Beachwear, and Children's Swimwear and Beachwear.

###