The Global Market for Head-Up Displays (HUDs) is Projected to Reach US$5.9 Billion by 2020

Enhanced Safety Needs in Automotive & Aviation Sectors to Drive the Global Head-Up Displays (HUDs) Market, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Head-Up Displays (HUDs) market. The global market for Head-Up Displays (HUDs) is projected to reach US$5.9 billion by 2020, driven by the growing focus on improving safety features, declining cost of HUDs and the ensuing increase in penetration in medium and low-end car segments.

Used initially in the aviation industry, HUD has gradually expanded into the automotive industry. While the incorporation of HUD technology in the automotive sector is relatively new and expensive, the approach holds tremendous potential for improving the driving experience and reducing accidents. While the aviation industry is expected to continue its lead in the market, supported by strong military budgets and increasing fleet size of land vehicles, helicopters and airplanes, the automotive sector is emerging as a hotspot for rapid growth, driven by factors, such as growing focus on enhanced safety and increased adoption of low cost HUDs in medium and low-end cars. The introduction of interactive and low-cost HUDs, such as pico-projector based HUDs for medium and low cars is expected to benefit market growth. Rapid technological advances are also stimulating growth in the market.

Emerging applications in infotainment, sports, gaming, and healthcare will fuel future growth in the market. Reduction in the size of HUDs and decline in costs are expected to spur demand for HUDs further. Augmented reality solutions for HUDs are being implemented by premium manufacturers such as Jaguar Land Rover Automotive Plc. Augmented reality head-up displays are expected to play a critical role in improving user confidence, increasing safety on roads, and enabling incorporation of sophisticated driving features such as automated driving. Despite the numerous opportunities for growth, the market will continue to face challenges such as high production costs, huge R&D requirements, technical glitches in virtual image distance and display variability, and emergence of alternative technologies like Head Mounted Display (HMD) and smart wearables including smart glasses.

As stated by the new market research report on Head-Up Displays (HUDs), the United States constitutes the largest market, followed by Europe. Growth in the United States and Europe is attributed to rising sales of luxury vehicles. Asia-Pacific ranks as the fastest growing market, led by growing per capita car ownerships rates in developing Asian economies such as Indonesia, India and China. Other factors driving growth in the region include growing consumer disposable income, technological developments, and increasing military spending.

Major players covered in the market include BAE Systems Plc., Continental AG, Delphi Automotive PLC, Denso Corporation, Elbit Systems Ltd., Esterline Technologies Corporation, Garmin Ltd. Harman International Industries Inc., Honeywell Aerospace Inc., Johnson Controls Inc., JVC Kenwood Corporation, Magna International Inc., MicroVision Inc., Nippon Seiki Co LTD, Panasonic Corporation, Pioneer Corporation, Recon Instruments Inc., Robert Bosch GmbH, Rockwell Collins Inc., Saab AB, Selex ES, Thales Group, Valeo S.A., Visteon Corporation, and Yazaki Corporation, among others.

The research report titled “Head-Up Displays (HUDs): A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies.  The report provides market estimates and projections for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets), Asia-Pacific, Latin America, and Rest of World.

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