The Global Market for Personal and Entry Level Storage (PELS) is Projected to Reach 138.8 Million Units by 2020

Need for Secure Data Storage & Management Drives the Personal and Entry Level Storage Market, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Personal and Entry Level Storage (PELS) market. The global market for Personal and Entry Level Storage (PELS) is projected to reach 138.8 million units by 2020, driven by the global explosion of digital data and the huge need for secure and safe data storage and management.

In the digital information age, demand for primary storage technologies is growing at a rapid rate driven by the huge volumes of data generated each day. Given their ability to facilitate data storage for information generated on a daily basis, personal and entry level storage (PELS) devices have emerged as key storage products and solutions. The market is expected to grow at a steady pace, driven by continuous product development efforts aimed at effectively managing the complexity of storing ever rising volumes of data. In addition, increased deployment of big data programs in enterprises to capture real-time operational and consumer intelligence is putting datacenters under pressure to be well-equipped to capture and store data generated from various sources, and also make it accessible as per need. In the consumer market, the massive volume of digital content generated by smartphones, tablets and other computing devices is driving storage needs. As demand for secure data storage and management continues to increase, advanced PELS devices will witness a parallel increase in demand in the coming years.

Technology developments and product innovations aimed at addressing issues related to capacity and data transfer speeds will largely drive future growth in the market. Higher capacity portable storage devices are gaining growth, as consumers focus on expanding their backup and storage options beyond laptops. With creation and replication of data exploding at a phenomenal rate, there is a growing need for robust and reliable storage systems that are faster, flexible, accessible and affordable. The entry level storage market continues to benefit from the launch of higher capacity devices with advanced enterprise features at SMB-friendly costs. The continued shift to higher capacity devices to address growing storage requirements is further driving demand for 4+ terabyte (TB) storage devices. The Hard disk drive (HDD) represents the most popular type of personal and entry level storage device and growth in the market is driven by product benefits such as lower costs and larger storage space. However, with solid-state drives (SSDs) offering higher data transfer rates, longer life span, extreme portability, silent operation benefits, demand for these drives is likely to outshine the growth of HDDs. With companies increasingly adopting remote and virtual office environments, Network Attached Storage (NAS) is expected to witness growth in the enterprise market. Despite the opportunities for growth, the market will face challenges such as increasing popularity of public cloud storage services, fall in device prices and a fundamental shift of consumer preferences for online streaming media consumption.

As stated by the new market research report on Personal and Entry Level Storage (PELS), Europe represents the largest regional market worldwide. Asia-Pacific is forecast to register the fastest growth with a CAGR of 11.6% over the analysis period, led by factors such as digitalizing lifestyles of consumers, proliferation of anytime, anywhere information/data capturing mobile devices, and growing consumption of online digital media.

Major players covered in the report include Brocade Communications Systems, Inc., Buffalo Americas, Inc., Dell Inc., D-Link Corporation, EMC Corporation, Hewlett-Packard Company, Hitachi Data Systems Corporation, IBM Corporation, Imation Corp., Intel Corporation, Kingston Technology Corporation, Micron Technology, Inc., NetApp Inc., NETGEAR Inc., Samsung Electronics, SanDisk Corp., Seagate Technology plc, Sony Corporation, Toshiba Corporation, Transcend Information, Inc., Verbatim Americas, LLC, and Western Digital Technologies Inc., among others.

The research report titled “Personal and Entry Level Storage (PELS): A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections in Thousand Units and US$ Million for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India, South Korea, and Rest of Asia-Pacific), Latin America (Brazil, Mexico, and Rest of Latin America), and Rest of World.

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