The Global Market for Interactive Whiteboard (IWB) is Projected to Contract to US$422 Million by 2020

Shift Towards Interactive Flat Panels Impacts Growth in the Interactive Whiteboard Market, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Interactive Whiteboard (IWB) market. The global market for Interactive Whiteboard (IWB) is projected to contract to US$422 million by 2020, weighed down heavily by the shifting preference for interactive flat panel displays and rising adoption of tablets and other mobile devices in the education sector.

Interactive display tools market is witnessing a sea change, with the replacement of old technologies with new, advanced technologies aimed at improving interactive learning. While IWB sales registered robust growth in the initial years of adoption, emerging alternate technologies are putting out the growth fire. The global interactive whiteboards market continues to witness decline in sales due to the ongoing shift towards interactive flat panel displays in the education sector. Also, emergence of other substitutes such as large format touchscreens and interactive projectors, and inadequate product innovations are aggravating the decline in sales. Other factors behind the sales decline are lack of awareness, high implementation costs, adoption of tablets in schools, and budgetary constraints due to macroeconomic factors. The level of use by individual classroom teachers in daily practices continues to remain low due to lack of technical knowledge and enthusiasm to try the product. Also the complexity associated with peripheral devices such as IWB, projector, computer, and software also discourages adoption.

Rising popularity and use of tablets among students due to their high functional capabilities is another major factor hampering growth in the market. In countries such as the United States, Australia, and the United Kingdom, adoption of tablets is growing rapidly in schools as an educational tool. Also, a major portion of education budgets are focused on empowering students with smart mobile computing devices and also upgrading the broadband infrastructure. The long replacement cycle for IWBs, estimated at about 10 years, is limiting replacement opportunities in several countries.

As stated by the new market research report on Interactive Whiteboard (IWB), Europe represents the largest market worldwide, followed by the United States. Education funding constraints, implementation of the “bring your own device (BYOD)” strategy in the education sector, and the ensuing rise in the use of smartphones and tablets, are major factors impeding sales of IWBs in these developed markets. Developing regions such as Asia-Pacific, Latin America, and the Middle East & Africa are forecast to sustain short-term growth, supported by government initiatives to deploy affordable teaching tools. Rising population, large base of underprivileged communities with limited access to quality education, and the ensuing government focus on providing education as a basic right, growing number of schools, colleges, and universities, and subsequent rise in student admissions, are spurring growth in countries such as China and India.  

Major players covered in the report include Egan TeamBoard, Inc., Fuzhou Returnstar Technology Co., Ltd., Hitachi Solutions America Ltd., Panasonic Corporation, PolyVision Corporation, Promethean World plc, QOMO HiteVision, LLC, Samsung Electronics, Sharp Corp., SMART Technologies, Inc., TouchIT Technologies, Inc., Turning Technologies, LLC, Epson Singapore Pte. Ltd., InFocus® Corporation, ViewSonic Corporation, DYMO/Mimio, Hatch, Inc., Lerner Publishing Group, and RM Educational Software, [1]Inc., among others.

The research report titled “Interactive Whiteboard (IWB): A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies.  The report provides market estimates and projections in Thousand Units and US$ Million for all major geographic markets such as US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific, Middle East & Africa, and Latin America. Segments analyzed for global market include Education and Others (Includes Corporate and Government Sectors).

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