The Global Market for Managed Mobility Services (MMS) is Projected to Reach US$10.8 Billion by 2020
Mobile Mindshift of the 21St Century Workforce
Spurs the Managed Mobility Services Market, According to a New Report by Global Industry Analysts, Inc.
GIA launches comprehensive analysis of
industry segments, trends, growth drivers, market share, size and demand
forecasts on the global Managed Mobility Services (MMS) market. The
global market for Managed Mobility Services (MMS) is projected to reach US$10.8
billion by 2020, driven by the indelible mark on modern businesses made by
the mobile mindshift of the 21st century workforce.
The mobile mindshift defined quite
simply as instant gratification of contextual information needs in any moment
of need, is radically changing the way companies function. Epitomizing the
mobile mindshift is the over 1 billion and 250 million annual global sales of
smartphones and tablets respectively. Google Play and Apple iOS App store
currently have over 1.4 million and 1.1 million apps respectively, highlighting
the growing dependence on apps for social networking, entertainment, and
communication. Although the mobile mindshift has its roots in the consumer
environment, the phenomenon is proliferating the enterprise environment with
the modern workforce going “mobile native” and preferring to use smartphones
and tablets for corporate information access, communication and conducting
transactions. Companies are embracing mobility to leverage and capitalize the
opportunity for business innovation. Virtually every enterprise is seeking to
integrate mobility in every business process with the aim of reaping benefits
such as improved employee productivity, more efficient communication, enhanced
customer experience, reduced overhead costs for employers in the form of
reduced IT requirements, and improved employee morale, among others.
Against this backdrop, companies are
faced with the necessity of mastering the mobile
mindshift, which remains a complex task. Mobility is inherently complex
with employees wanting to choose from a wide range of device types running on
multiple operating systems. Also complicating the process is the trend towards
role based provisioning of mobility wherein access to apps and specific data is
based on individual roles and responsibilities in a company, which often tends
to change with time and events such as promotions, attrition etc. The need to
securely provision and deactivate as per need is a complexity accelerator that
multiplies in parallel to the growth of the organization, its systems,
processes, applications and interfaces. Managed Mobility Services (MMS) emerges
as the right tool/solution to tame the mobility beast by removing the burden of
complexity and cost out of the equation. MMS helps meet the demand for scale,
reliability, security and capacity as companies begin to architect the BYOD
environment in a world where over 97% of the population are mobile subscribers
with over a billion of the devices expected to be used in an enterprise
environment.
Major factors driving growth in the MMS market
include globalization of businesses & workforce decentralization; increasing
investments in enterprise mobility; increasing use of smartphones & tablets
in the corporate environment and the ensuing interest in hassle free mobile management;
growing consumption of enterprise & productivity apps; strong adoption of
MMS among SMEs; and growing popularity of cloud-based enterprise mobility management.
As stated by the new
market research report on Managed
Mobility Services (MMS), Europe represents the largest market worldwide
closely followed by the US. Asia-Pacific ranks as the fastest growing market with
a CAGR of 31.2% over the analysis period, led by factors such as spurt in the
number of domestic SMBs which are primarily adopters of MMS, rise in the number
of cloud ready Asian countries and the ensuing popularity of enterprise
Mobility-as-a-Service, and increased establishment of foreign subsidiaries and
affiliates as the fallout of the outsourcing trend and the resulting need to provide
remote offshore employees access to the international corporate network and
data.
Major players in the market include Accenture
Plc, AirWatch, AT&T Inc., Deutsche Telekom AG, Digital Management, Inc, Enterprise
Mobile Inc., Fujitsu Ltd., Hewlett-Packard Company, International Business
Machines Corporation, Orange Business Services, Tangoe, Inc. Telefónica S.A., Vodafone
Group Plc, and Wipro Limited among others.
The research report titled
“Managed
Mobility Services (MMS): A Global Strategic Business Report” announced by
Global Industry Analysts Inc., provides a
comprehensive review of market trends, issues, drivers, mergers,
acquisitions and other strategic industry activities of global companies. The report provides market estimates and
projections for all major geographic markets such as the US, Canada, Japan,
Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe) Asia-Pacific
(Australia, China, India, South Korea and Rest of Asia-Pacific), and Middle
East & Africa and Latin America (Brazil and Rest of Latin America).
Global Industry Analysts, Inc. 6150 Hellyer
Ave., San Jose CA 95138, USA, All Rights Reserved.
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