The Global Market for Web Content Filtering is Projected to Reach US$3.1 Billion by 2020

Increasing Volume & Sophistication of Cyber Attacks to Drive the Web Content Filtering Market, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Web Content Filtering market. The global market for Web Content Filtering is projected to reach US$3.1 billion by 2020, driven by increasing volume and complexity of cyber-attacks, growing investments by organizations and governments in web security, replacement of legacy solutions, and growing compliance to regulatory requirements.  

While the Internet-powered modern connected world brings in numerous advantages for individuals and enterprises, it also brings in its fair share of challenges and perils. The growing use of Internet has brought to fore threats posed by malware, spyware, spam, spoofing, phishing, botnets, unauthorized data leakages and access to confidential information networks and identity thefts, among others. Against this backdrop, a wide range of cyber security solutions, including web content filtering, are witnessing significant growth in demand. Web content filtering solutions refer to software programs that enable controlling of access to content on the internet and restricting delivery of information to the user through the web, email or other media. The growing trend towards BYOD (Bring Your Own Devices) in enterprises and increased susceptibility to security threats are driving the use of endpoint web filtering. Enterprise mobility and use of multiple devices are further driving adoption of cloud-based filtering solutions. The rapid penetration of social networking sites and explosion of Web 2.0 applications are benefiting demand for web content filtering solutions, as these trends enable cyber criminals to gain easy access to connected corporate endpoints, servers and spread malware over corporate networks. Compliance to regulations such as CIPA, PIPEDA, HIPAA, Sarbanes-Oxley, and GLBA is also compelling institutions and organizations to adopt various security solutions, including web content filtering solutions.

Over the years, the scope, functionality and level of ingenuity of content filtering programs have witnessed tremendous evolution. Present day’s web content filtering solutions are advanced and effective than legacy solutions, with capabilities to breakdown web traffic, analyze it and zero in on content that is malicious and forbidden, and accordingly provide access to desired information. The conventional approach of database led URL filtering of predefined websites, is fast losing relevance. Voluminous content being added each day to the World Wide Web is resulting in the emergence of several URLs, making list based blocking unsustainable and unpragmatic. As a result, the shift towards more comprehensive and promising on-line content-based data categorization is being witnessed in the area of URL filtering. Other techniques such as keyword filtering and file type filtering are also gaining adoption driven by their advanced features and wider benefits. Growing need to consolidate multiple security solutions in a single appliance has been driving demand for UTM (Unified Threat Management) solutions, which combine several features such as gateway antivirus, network firewalling, gateway anti-spam, load balancing, VPN, data leak prevention, on-appliance reporting and content filtering. 

As stated by the new market research report on Web Content Filtering, the United States represents the largest market worldwide. Proactive regulations in the country aimed at ensuring privacy of customer data held by corporate enterprises will continue to promote the use of information security solutions including web content filtering. Asia-Pacific ranks as the fastest growing market worldwide, with a CAGR of 21.5% through the analysis period. The growth in the region is led by strong development of regional economies, advancements in enterprise networking, increasing adoption of e-governance in the public sector and subsequent rise in investments in cutting edge IT infrastructure particularly in emerging markets such as China and India.

Major players covered in the report include Alps System Integration Co., Ltd., Barracuda Networks, Inc., Beijing NetentSec, Inc., Bloxx Ltd., Blue Coat Systems, Inc., Cisco Systems, Inc., ContentKeeper Technologies Pty. Ltd., Digital Arts Inc., Forcepoint LLC, Fortinet, Inc., Kaspersky Lab, McAfee, Inc., Palo Alto Networks, Inc., Sangfor Technologies Co., Ltd., Sophos Ltd., Symantec Corporation, Trend Micro Incorporated and Zscaler, Inc. among others.

The research report titled “Web Content Filtering: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies. The report provides market estimates and projections for Web Content Filtering in terms of US$ for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe) Asia-Pacific (China, India and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America) and Rest of World.

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