The Global Market for Secure Digital (SD) Memory Cards is Projected to Reach US$11.2 Billion by 2020

Emerging Personal Data Ecosystem & Demand for Personal Data Empowerment Tools Drive the SD Memory Cards Market, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Secure Digital (SD) Memory Cards market. The global market for Secure Digital (SD) Memory Cards is projected to reach US$11.2 billion by 2020, driven by the emerging personal data ecosystem and the ensuing demand for personal data storage empowerment tools.

As information sharing and connectivity become increasingly widespread and important to modern fast paced life, there is explosion of digital data worldwide. The wave of digital enlightenment sweeping through the consumer market is citied as the key factor responsible for the creation of the new concept of personal information empowerment, wherein individuals are beginning to store and manage their own personal data for greater and complete control over data about their own lives. People generate digital data as they move through their lives making personal data a new class of assets for the individual. The need to realize value from one’s own information is resulting in increased demand for personal data storage solutions as a tool for personal empowerment. Understanding about the importance of personal data is growing in sync with the understanding of the Internet and related technologies. Major factors playing instrumental roles in the creation of personal big data include prolific use of electronic devices such as laptops, convertibles, GPS systems and digital cameras; growing proliferation of mobile internet, growing use of applications on smartphones; and rise in social networking and the ensuing spurt in the creation and exchange of personal information worldwide.  This growing trend of social connectedness among the young and old population is prompting users to post video/audio files on these sites, adding to the explosion of data.

Additionally, personal big data is poised to grow bigger via the IoT ecosystem. The volume of consumer personal information created and exchanged such as images, texts, videos is broadening and deepening.  While consumer lifestyles are changing for the better as a result of information explosion, the scenario creates a need for effective and convenient storage technologies and solutions. This creation of the personal data ecosystem is poised to fuel business opportunities for secure digital (SD) memory cards, which are defined as user replaceable memory module in laptops, and other portable electronic devices including digital SLR camera, and camcorders. Technology developments will continue to guide future growth in the market. The development of smart SD memory cards with authentication features will spur the use of these cards for paperless identification, contactless payments, and secure mobile payments. The robustly growing mobile commerce will feed opportunities for the use of smartSD memory cards as an authentication token for mobile payments.

As stated by the new market research report on Secure Digital (SD) Memory Cards, Asia-Pacific represents the largest as well as the fastest growing market with a CAGR of 4.8% over the analysis period, led by factors such as strong growth of Asian economies, digitalizing lifestyles of the expanding base of the middle class population, and emergence of application areas beyond consumer storage such as in connected cars.

Major players covered in the report include ADATA Technology Co., Ltd., Apacer Technology, Inc., Delkin Devices, Inc., EDGE Memory, EP Holdings Inc., Eye-Fi, Inc., Kingston Technology Company, Inc., KINGMAX Semiconductor, Inc., Kobian Pte Ltd., Micron Technology, Inc., Micron Consumer Products Group, MagicRAM, Inc., Panasonic Corporation, PNY Technologies, Inc., Power Quotient International Co., Ltd., Procter & Gamble Company, Samsung Electronics, SanDisk Corporation, Sony Corporation, Toshiba Corporation,  Transcend Information, Inc., and Verbatim America, LLC,  among others.

The research report titled “Secure Digital (SD) Memory Cards: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, growth drivers, product innovations and strategic industry activities of major companies worldwide. The report provides market estimates and projections for sales of Secure Digital (SD) Memory Cards in US$ for all major geographic markets- US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India, and Rest of Asia-Pacific), Latin America (Brazil, and Rest of Latin America), and Rest of World. The global market for Secure Digital (SD) Memory Cards is also analyzed by the applications – Communication Devices, Digital Cameras & Camcorders, and Others (Includes PDAs; GPS; and Gaming, Music & Video Devices). 

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