The Number of TV Households with DVRs Worldwide is Projected to Reach 390.5 Million by 2022

The Rise of Time Shifted TV Viewing as the Standard TV Viewing Method Drives Demand for Digital Video Recorders, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size and demand forecasts on the global Digital Video Recorders (DVRs) market. The number of TV Households with DVRs worldwide is projected to reach 390.5 million by 2022, driven by the growing popularity of time shifted TV viewing and the continued preference for DVRs over VOD as the preferred TV time shifting technology.

The rules of entertainment are changing in the modern digital era with consumers demanding entertainment to be made available at their fingertips. A growing number of consumers today prefer to watch their favorite movies and TV shows at their own time and convenience. Television digital video recorders (TV DVRs) are rising in popularity in the emerging era of Entertainment On-Demand (EoD). Defined as an electronic device that allows for recording TV broadcasts in a digital format, digital video recorders (DVRs) help ensure that the consumers’ favorite movies and shows are always in stock and waiting to be watched when convenient. Also known as timeshifting, offline viewing of TV programs and movies are growing in popularity as it offers convenience, control over viewing time, unrivalled flexibility in the manner of consumption, and easy access on multiple devices. Other major reasons encouraging consumer preference for time-shifted TV include ability to watch missed episodes, skip ads, and the growing trend towards binge watching where consumers can watch all TV episodes back to back. The growing consumer demand for greater choice and control in the TV watching experience is spurring the widespread deployment of DVRs.

Sales of DVRs are increasing driven by falling prices and the introduction of cloud-based DVRs and multi-room DVRs. Increasing trend towards digitization of TV networks is another major factor driving the adoption of DVRs. Given that a major prerequisite for DVRs is a digital connection in the form of CAS or DTH, the ongoing wave of digitalization of television broadcasting is poised to benefit the DVR market. Defined as the practice of using digital data in place of analogue waveforms for broadcasting, digital broadcasting is well suited for DVRs which use MPEG format for compressing the digitized video signals. Multi-room television viewing is emerging into a key trend in the consumer market. Epitomized as fluid TV watching by industry majors like Sky Q, the technology concept is gathering momentum. Growing number of networked homes and with consumers wanting more out of their home networking infrastructure, multi-room DVRs are growing in popularity. Other major factors driving growth in the market include Robust HDTV penetration; growing trend towards cord cutting and a parallel rise in demand for OTA DVRs; and increasing number of broadcast channels.

As stated by the new market research report on Digital Video Recorders (DVRs), the United States represents the largest market worldwide. Asia-Pacific is forecast to emerge as the fastest growing market with a CAGR of 21.5% over the analysis period, led by the factors such as growth in urban households, rising living standards, expanding base of affluent middle class population, and rise in sophistication in entertainment habits and preferences that come from increased exposure to and adoption of digital technologies and platforms.

Major players in the market include Alcatel-Lucent S.A., Arris Group, Inc., AT&T, Inc., Broadcom Corporation, Cisco Systems, Inc., Comcast Corporation, DISH Network Corporation, Echostar Corporation, Koninklijke Philips N.V., LG Electronics, Motorola Mobility, NAGRAVISION SA, Panasonic Corporation, Technicolor, Time Warner Cable, Inc., TiVo, Inc., and Verizon Communications, Inc., among others.

The research report titled “Digital Video Recorders (DVRs): A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of global companies.  The report provides market estimates and projections for all major geographic markets such as the US, Canada, Japan, Europe (France, Germany, Italy, UK and Rest of Europe), Asia-Pacific and Rest of World.

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