The Global Ad Insertion Servers Market is Projected to Reach US$2.3 Billion by 2022
Explosion of VoD Services & a Parallel Focus on
Advanced Solutions for Delivering On-Demand Advertising Drives Global
Opportunities for Ad Insertion Servers, According to a New Report by Global Industry Analysts, Inc.
GIA launches comprehensive
analysis of industry segments, trends, growth drivers, market share, size and
demand forecasts on the global Ad Insertion Servers market. The global Ad Insertion Servers market is projected to
reach US$2.3 billion by 2022, driven
by the explosive rise of Video on Demand (VoD) services and increased activity
among broadcasters, service providers and marketers to leverage and unlock the
value of VoD advertising.
The video entertainment
industry worldwide is being transformed by the explosive growth in demand for
anytime, anywhere access to high-quality video content over multiple devices. The
industry is also being revolutionized by the increased demand for personalized
and interactive video services such as video on demand (VOD) and the increasing
access to high-quality content over diverse media platforms such as cable,
IPTV, satellite and mobile networks. The enormous potential of video content
services is driving content providers, service providers and broadcasters to monetize
the opportunities presented by the rapid growth of video viewer base. In order
to target viewers with personalized ads, broadcasters and service providers are
increasingly equipping advanced ad insertion servers in their facilities. Ad
insertion servers are used for inserting an advertising message into a media
stream.
Globally, adoption of
video and ad insertion servers continues to rise, driven by the migration of
broadcasters and operators from analog content towards digital networks. The
transition not only enables viewers to access high quality video content
through different platforms such as cable, Internet protocol television (IPTV), satellite, and web-and mobile-based networks, but
also allows them to receive and interact with adverts targeted specifically at
them. This shift is fostered by the intensifying consumer demand for digital
content, rapid growth of video on demand (VoD) services and HD programming
content amidst the rising sales of HD TVs. The increased availability of
digital channels and high-definition content and rising popularity of
personalized and interactive services over multiple platforms are throwing the
spotlight on addressable and interactive advertising, thus necessitating the use
of ad insertion servers.
Proliferation of content
services will continue to drive service providers and broadcasters to
incorporate modern ad insertion technology into their facilities for enhancing
revenue streams. Demand for ad insertion servers will also be fuelled by the
adoption of highly advanced ad campaigns and the ongoing efforts of telecom and
cable companies to upgrade their servers, in order to distribute content over
different medium and devices including mobile devices. Ad insertion server
market is in particular witnessing a trend towards dynamic ad insertion, which is aimed at enhancing the monetization of investments in
on-demand and interactive video services. Ad insertion revenues are expected to
increase further led by the anticipated increase in viewership for some of the
upcoming global sporting events, which presents enormous opportunities for
content providers, broadcasters and marketers to target audiences through
targeted advertising. As stated by the new market research report on Ad Insertion Servers, the United States represents the largest market, worldwide. Asia-Pacific
ranks as the fastest growing market with a CAGR of 9.6% over the analysis
period, led by favorable economic climate; growing phenomenon of digitization
megatrend especially in the entertainment space; expanding base of affluent middle
class population with robust appetite for digital forms of entertainment such
as podcasting, online video and interactive TV etc., and increasing
availability of digital channels and high-definition content.
Major players in the market
include Adobe Systems Incorporated, Anevia S.A.S, ARRIS International plc, Brightcove
Inc., Cisco Systems Inc., DJC Media Group, Edgeware AB, Harmonic Inc., Imagine
Communications Corporation, Nokia Corporation, SeaChange International Inc.,
and Telefonaktiebolaget L. M. Ericsson, among others.
The research report titled
“Ad Insertion Servers: A Global Strategic Business
Report” announced by Global Industry
Analysts Inc., provides a comprehensive
review of market trends, issues, drivers, mergers, acquisitions and other
strategic industry activities of global companies. The report provides market
estimates and projections for all major geographic markets such as the US,
Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of
Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Latin America (Brazil
and Rest of Latin America) and Rest of World.
Global Industry Analysts, Inc. 6150 Hellyer Ave., San Jose CA 95138, USA,
All Rights Reserved.
Comments
Post a Comment