The Global Shipments of Ultrabooks are Projected to Exceed 375 Million Units by 2024
Growing Interest in
Ultrabooks as the Thinner, Faster, Lighter and Highly Mobile PC Form Factor
within the Declining PC Market Drives Global Shipments, According to a New
Report by Global Industry Analysts, Inc.
GIA launches comprehensive
analysis of industry segments, trends, growth drivers, market share, size and
demand forecasts on the global Ultrabooks market. The global shipments of Ultrabooks are projected to exceed 375 million
units by 2024, driven by their
superior level of convenience in computing applications in terms of offering
consumers a lightweight, thin and fast PC device that can retain battery charge
for nearly 10 hours.
Ultrabooks, a new class of
notebooks that are made in slimmer and lightweight designs, offer great level
of convenience in computing applications. These innovative devices have similar
standard body elements such as display screen, keyboard and hardware, etc., as
that of notebook PC, and feature same ‘book’ shape with the display screen
inwardly folded on to the key pad panel in non-operational mode but are slim
and bundle Intel’s ULV hardware and quicker storage solutions such as Solid
State Drive (SSD) or hybrid storage (a combination of SSD and HDD). Superior
attributes of ultrabooks over conventional notebook computers that are driving
strong popularity of the device in recent years include their slimmer, lighter,
faster, and powerful design; less power consumption; longer battery life; rapid
start that take 2-3 seconds to come out of hibernate mode; sustained
connectivity; and faster response with Intel’s Smart Response technology that
utilizes SATA SSDs for faster read and write speed over HDDs, among others. The
growing prominence of 2-in-1 devices that integrate the full functionality of a
notebook along with the utility of a tablet is regarded as the extension of the
Ultrabook strategy jointly brought forward by Intel and Microsoft with the
objective to deal with rising popularity of non-Windows and non-Intel devices.
Despite the steady decline
in PC shipments, constrained largely by the longer PC replacement lifecycles, substitution
by smartphones and tablets, and the growing shift towards mobile computing,
strong growth is projected for Ultrabooks in the coming years driven by
advancements in processor technologies that facilitate much lighter and thinner
notebook designs with much faster and longer-lasting performance. Surging
popularity of ultrabooks among the global gaming population supported by its
gaming specific features such as Intel Kaby Lake or Skylake hardware and Nvidia
GTX graphic with 1050 or higher specification, to enable seamless gaming
experience is also expected to benefit market expansion in the coming years.
Razer Blade 14, Razer Blade Stealth, Origin EVO15-S, MSI GS43 Phantom Pro,
Gigabyte Aero 14, Aorus X3 Plus and MSI GS63VR are some of the gaming
Ultrabooks available in the market. Another important growth driver includes
the rising wave of BYOD in enterprises, which utilize the proficiency of
ultraportables such as Ultrabooks for various functions such as product
development, testing, analysis and review of IT products. The integration of
Thunderbolt™ 3 that allows fastest PC migrations, file transfers, and data
storage access while delivering faster speeds in data transmission, as the
connectivity type of choice for Ultrabooks is poised to benefit market
prospects in the near term.
As stated by the new
market research report on Ultrabooks, the
United States represents the largest market worldwide, followed by Europe.
Presence of large number of enterprises from small- to mid-sized to MNCs,
intense corporate activity, and wider adoption of IT technologies in day-to-day
activities for communication, infotainment and academic purposes, and the
irrelevancy of price in preferring products with sophisticated features and
functions sets the perfect platform for Ultrabooks penetration in these
developed markets. Developing regions including Asia-Pacific and Latin America
are poised to drive growth momentum in the global Ultrabooks market, with CAGRs
of 28.1 and 30.7, respectively, supported by technology advancements, growing
consumer affluence, rapid pace of urbanization, and growing demand from the SMB
sector.
Key players in the market
include Acer Inc., Apple Inc., ASUSTeK Computer Inc., Dell Inc., Fujitsu Ltd.,
Hasee Computer Co. Ltd., HP Development Company L.P., Lenovo, LG Electronics,
Microsoft Corporation, Razer Inc., Samsung Electronics Co. Ltd., Toshiba
Corporation, and VIZIO Inc., among others.
The research report titled
“Ultrabooks: A Global Strategic Business Report”, announced by Global Industry Analysts, Inc.,
provides a comprehensive review of market trends,
drivers, and product launches of major market participants. The report
provides market estimates and projections for all major geographic markets
including the United States, Canada, Japan, Europe, Asia-Pacific (China, India,
and Rest of Asia-Pacific), Middle East & Africa, and Latin America.
Global Industry
Analysts, Inc. 6150 Hellyer Ave., San Jose CA 95138, USA, All Rights Reserved.
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