The Global Market for Feminine Hygiene Products is Projected to Exceed US$36 Billion by 2024

Growing Awareness among Women about Multiple Alternatives Focused on Health, Comfort and Convenience Drives the Feminine Hygiene Products Market, According to a New Report by Global Industry Analysts, Inc.

GIA launches comprehensive analysis of industry segments, trends, growth drivers, market share, size, and demand forecasts on the global Feminine Hygiene Products market. The global market for Feminine Hygiene Products is projected to exceed US$36 billion by 2024, driven by the increasing awareness on empowering women and promoting menstrual health, and growing popularity of innovative, natural, renewable, re-usable, and organic feminine hygiene products.

The market for feminine hygiene products has undergone an extremely beneficial epic transformation. As an industry, which was hitherto smothered by lack of publicity and stifling societal conservatism, market for feminine hygiene products is now finally emerging from its long period of hibernation. The industry over the past decade or two witnessed phenomenal improvement supported by the growing media and public attention to women’s health and the global focus on women empowerment and promoting menstrual health the sustainable way. The landscape is now fraught with intense competition, cutting edge innovation, and rising consumer health concerns, and the toughest challenge encountered by manufacturers is that of keeping pace with their customers' ever-changing lifestyles, attitudes, and ideas. The new-age feminine hygiene products hold a clear distinction over conventional options allowing women to shed their inhibitions and work freely during their periods in addition to ensuring proper feminine hygiene and enjoying emotional, ecological and social benefits. The fact that an average woman experiences around 500 menstrual cycles from puberty to menopause offers perennial revenue generating opportunities for feminine hygiene product manufacturers.

Going forward, sales in the feminine hygiene products markets across the world are expected to be slow but positive in majority of the markets, driven by the growing prominence of natural, renewable, re-usable, and organic feminine hygiene products as women become increasingly conscious about the environmental impact of what they use month-after-month, for years and decades, for menstrual protection. Reduced acceptance of throwaway convenience and increased emphasis on resource optimization, environmental benefits, product performance and value to price will characterize consumer preferences in the next few years. Environmentally sustainable products would remain the theme of technology innovation in addition to thinner, smaller, lighter and highly absorptive product characteristics. Ongoing programs and initiatives by governments, non-profit organizations and also manufacturers of the products for enhancing well-being and health during menstruation, particularly among rural women, represent another important growth promoting factor in the years ahead. Product innovations poised to benefit the market in the near term include smart menstrual cup; period-proof high-tech underpants from Thinx; tampons with a ‘wireless tampon signal’; advanced, Bluetooth compatible tampons; applicator-free tampons; diagnostic tampons; medication dispensing vaginal inserts; and the Modibodi underwear for protection against leaks, among numerous other innovations and advancements.

As stated by the new market research report on Feminine Hygiene Products, Asia-Pacific represents the largest and the fastest growing market worldwide with a CAGR of 5.3% over the analysis period. Home to the largest base of menstruating population, increasing awareness and education programs, changing literacy patterns and hygiene scenario, rising penetration of e-commerce and m-commerce, unpenetrated and underpenetrated nature of the market, expanding affordability, growing retail infrastructure, and steadily rising population of working women represent key growth drivers in the region. Despite the positive outlook, intense competition, pricing pressures, maturing markets represents key market challenges for the developed countries. Additionally, Japan, Western Europe, and the United States are experiencing the added pain of an aging demographic consumer base.

Key players in the market include Albaad Corporate, Rostam Ltd., Edgewell Personal Care Company, Johnson & Johnson, Playtex Products Inc., Kao Corporation, Kimberly-Clark Corporation, Lil-lets Group Limited, Natracare Bodywise (UK) Ltd., PayChest Inc., Procter & Gamble, Svenska Cellulosa Aktiebolaget (SCA), THINX Inc., and Unicharm Corporation, among others.

The research report titled “Feminine Hygiene Products: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of market trends, issues, drivers, mergers, acquisitions and other strategic industry activities of major companies. The report provides market estimates and projections in dollars for all major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Latin America (Brazil, Mexico, and Rest of Latin America), and Rest of World. Product segments analyzed in the report include Sanitary Pads/Towels; Tampons; Panty Liners; and Other Feminine Hygiene Products.

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